Messages
6/13/2024
13 : 24
📂 The ideal sitemap architecture
Today's newsletter is proudly supported by Videodeck 🎉 One of the most common questions I've gotten in the last year is: "How do we get started with video marketing?" So I
6/10/2024
13 : 34
📂 Ask these questions to learn why customers chose you
Today's newsletter is proudly supported by Sales.co 🎉 Sales and marketing are two sides of the same coin. And there's no better way to generate results tomorrow than through email
6/6/2024
13 : 24
📂 The SaaS go-to-market checklist
Today's newsletter is proudly supported by xFusion 🎉 A few years ago I referred one of my consulting clients, SavvyCal, to xFusion to get help with customer support. And after seeing
6/3/2024
13 : 24
📂 Are you sending these automated emails?
Today's newsletter is proudly supported by ReactSquad 🎉 I decided to partner with ReactSquad after experiencing first-hand how hard it was to hire a reliable engineer without paying Silicon
6/3/2024
10 : 4
📂 Reverse engineer a budget from a revenue goal, or a revenue goal from a budget
Today's newsletter is proudly supported by Videodeck 🎉 One of the most common questions I've gotten in the last year is: "How do we get started with video marketing?" So I
6/3/2024
8 : 44
📂 Everything you need to know about analytics tools
Today's newsletter is proudly supported by Conversion Factory 🎉 I started Conversion Factory to help startups go from a nice-to-have to a must-have. We're the only product marketing
6/3/2024
8 : 44
📂 VAs for founders
Hey friends, I'm excited to finally announce that I've partnered with A Team Overseas as an official partner of the Swipe Files newsletter. I've gotten to know their founder, Kevin
5/23/2024
13 : 24
📂 Invest in onboarding practices to accelerate time to value
Today's newsletter is proudly supported by Sales.co 🎉 Sales and marketing are two sides of the same coin. And there's no better way to generate results tomorrow than through email
5/20/2024
17 : 14
📂 How to test new pricing (and migrate legacy pricing)
Today's newsletter is proudly supported by xFusion 🎉 A few years ago I referred one of my consulting clients, SavvyCal, to xFusion to get help with customer support. And after seeing
5/17/2024
12 : 44
📂 Pricing pages that convert
Today's newsletter is proudly supported by ReactSquad 🎉 I decided to partner with ReactSquad after experiencing first-hand how hard it was to hire a reliable engineer without paying Silicon
5/13/2024
13 : 24
📂 The right activation model increases sign ups without increasing churn
Today's newsletter is proudly supported by ReactSquad 🎉 I decided to partner with ReactSquad after experiencing first-hand how hard it was to hire a reliable engineer without paying Silicon
5/9/2024
13 : 24
📂 The right pricing model aligns value with expansion revenue
Today's newsletter is proudly supported by Conversion Factory 🎉 I started Conversion Factory to help startups go from a nice-to-have to a must-have. We're the only product marketing
5/6/2024
13 : 24
📂 Anchor pricing on a primary value metric
Today's newsletter is proudly supported by MarketerHire 🎉 I see more and more top-tier marketing talent going freelance these days. And as a 4x first marketing hire myself, I know just how
5/2/2024
13 : 24
📂 Pick an initial price to learn from
Today's newsletter is proudly supported by Embarque 🎉 For two years in a row, SaaS founders and marketers reported content as the #1 driver of growth according to the State of SaaS
4/29/2024
13 : 24
📂 Guerrilla tactics leverage doing things that don’t scale (until they do)
Today's newsletter is proudly supported by Dofollow 🎉 In an era where content creation is easier than ever, content authority is the key to ranking high and maximizing SEO. And despite what
4/25/2024
13 : 24
📂 Virality can be engineered even if it’s not inherent to the product
Today's newsletter is proudly supported by Videodeck 🎉 One of the most common questions I've gotten in the last year is: "How do we get started with video marketing?" So I
4/22/2024
13 : 24
📂 Community connects customers with each other
Today's newsletter is proudly supported by Sales.co 🎉 Sales and marketing are two sides of the same coin. And there's no better way to generate results tomorrow than through email
4/18/2024
13 : 24
📂 Events create memorable experiences with potential customers
Today's newsletter is proudly supported by xFusion 🎉 A few years ago I referred one of my consulting clients, SavvyCal, to xFusion to get help with customer support. And after seeing
4/15/2024
13 : 24
📂 Demystifying the logo process
Today's newsletter is proudly supported by Conversion Factory 🎉 I started Conversion Factory to help startups go from a nice-to-have to a must-have. We're the only product marketing
4/13/2024
8 : 14
📂 Engineering as marketing: Your product is my marketing opportunity
Today's newsletter is proudly supported by ReactSquad 🎉 I decided to partner with ReactSquad after experiencing first-hand how hard it was to hire a reliable engineer without paying Silicon