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11/18/2022 11:14:27 AM
Inside one media company's strategy to monetize the Fifa World Cup
Soccer media business Footballco has spent most of 2022 trying to make hay while the sun is shining. November 18, 2022 Inside one media company's strategy to monetize the Fifa World Cup The Fifa
11/29/2022 11:14:33 AM
‘Away from tactical media buying’: Advertisers shifting in-housing efforts in to gain more ad spend control
There's been a pivot on the things advertisers take in house. It's not biddable media anymore — ie the stuff that isn't scalable, doesn't deliver much competitive advantage and is