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10/22/2022 6:14:28 PM
Weekender: Why Liquid Death doesn’t chase viral social media trends
Signup | Forward Marketing Dive Weekender Oct. 22, 2022 | A roundup of this week's most read stories Forrester BROUGHT TO YOU BY — Forrester Tackle B2B Change With A Mindset For Success Don't
10/20/2022 2:24:31 PM
Oct. 20 - Tostito’s sonic branding pops open success | Best Buy’s esports D&I push pays off
Leveling up success: Inside Best Buy's efforts to reform a long-standing campaign; Marriott and Lowe's try a more curated approach as media network newcomers; Captain Morgan adds some spice to
11/23/2022 7:04:27 PM
Nov. 23 - Macy’s parade comes to the metaverse | Nike opens first US Rise concept
Macy's to host Thanksgiving Day Parade in the metaverse with NFT design contest; Adidas creates 'Virtual Gear' product category as it preps for metaverse future; Deloitte: Shoppers to spend
12/12/2022 3:54:29 PM
Dec. 12 - 9 campaigns that rose above in 2022 | Starbucks NFT rewards arrive in beta
Starbucks ties NFTs to loyalty program in beta launch; Amazon rolls out TikTok-like shopping feature; Doritos launches #NameThatTriangle social media contest; Campaign Trail: Duracell swaps product
12/16/2022 9:24:48 AM
Dec. 14 - Doritos opens ghost kitchen | White Claw is on the case with ‘Knives Out’ game
White Claw partners with Netflix for murder mystery game; Coca-Cola promotes sustainability advances with 'Recycled Records'; Casey's to enter the retail media game in early 2023 View
12/16/2022 9:04:28 AM
Dec. 15 - Skyy Vodka funds nuptials in support of marriage equality | Inside Logitech’s BeReal strategy
Why Logitech added BeReal to its holiday marketing plans; Hyundai sponsors live celebrity game show on Twitch; Albertsons turns to the metaverse View online | Signup | Forward Marketing Dive Daily Dive
12/13/2022 5:14:30 PM
Dec. 13 - Ad diversity slides | P&G’s Downy builds Super Bowl hype
Downy Unstopables recruits masked celebrity for build up to Super Bowl; Ethical AI use, product placement become bigger CMO priorities, Gartner says; 9 campaigns that boosted the mood in 2022; Agencies
12/7/2022 7:14:26 PM
Dec. 7 - Nike cuts ties with Kyrie Irving | How Gen Z changed brand loyalty
Nike cuts ties with Kyrie Irving; Gartner: Uncertainty clouds chief marketer prospects for 2023; Adidas, Snapchat partner for exclusive Bitmoji Fashion Drop; Is Amazon done disrupting retail? Retail
12/2/2022 5:54:28 PM
Dec. 2 - Ulta sales up double digits | Party City reportedly back in creditor talks
Ulta 'uniquely positioned' to weather inflation; 10 of the biggest retail stories in 2022; Party City back in creditor talks amid cash crunch: Bloomberg; 'A mean and cruel supervisor':
12/2/2022 4:34:28 PM
Dec. 2 - YouTube’s best performing ads | AWS Clean Rooms to rollout next year
Amazon attempts to simplify data clean rooms with AWS tools; An industry in motion: the greatest forces shaping marketing in 2022; New Balance unites Snap's AR, voice tech to offer gifting advice
12/1/2022 5:44:27 PM
Dec. 1 - Victoria’s Secret preps for ‘tough December’ | Why TJX is dominating off-price
Amazon touts record Black Friday weekend sales; Dollar General's sales up 11%, but costs are still tempering profits; House passes bills to avert US rail shutdown, add paid sick leave;
12/1/2022 4:34:29 PM
Dec. 1 - Pepsi promotes ‘dirty soda’ with Lindsay Lohan | Burger King airdrops free Whoppers
Burger King airdrops codes for free whoppers in Times Square; NFL expands Fortnite presence with sponsor Visa; Behind the making of 7-Eleven's retail media network — and what c-store operators can
11/30/2022 4:34:27 PM
Nov. 30 - Coke taps new North America marketing lead | Crown Royal’s purpose-driven digital collectible
Crown Royal's digital collectible sends care packages to troops; Nerf launches into NIL marketing, AI imaging with social content; Kids Foot Locker opens House of Play Roblox experience View online
11/10/2022 11:35:30 AM
Nov. 9 - Adidas still has plans for Yeezy product | Nike pauses Kyrie Irving partnership
Adidas will continue to sell Yeezy product without the Yeezy name; Nike pulls Kyrie Irving shoe, suspends partnership over antisemitic film; Rothy's taps Old Navy CMO for chief marketer role as it
11/4/2022 4:34:28 PM
Nov. 4 - Amazon expands hiring freeze | Lowe’s sells Canadian business
Amazon expands freeze in corporate hiring until next year; Lowe's sells Canadian business to Sycamore Partners for $400M; Dick's Sporting Goods creates venture fund for sports startups; Zulily
11/3/2022 4:44:26 PM
Nov. 3 - Layoffs at StockX | Wayfair loses 1M customers
Wayfair lost 1M customers in Q3 as revenues fell 9%; Under Armour ekes out 1.8% growth in tough apparel market; StockX lays off about 80 more employees; Peloton Q1 revenue misses expectations as CEO
11/2/2022 4:44:27 PM
Nov. 2 - Bath & Body Works names CEO | Bed Bath & Beyond loses another exec
Bath & Body Works taps Unilever exec as CEO; Bed Bath & Beyond's chief customer and technology officer resigns; JC Penney drags down owner Simon Property Group in Q3; Walmart cuts the price
11/1/2022 4:34:28 PM
Nov. 1 - Victoria’s Secret snags Adore Me | Away in search of CFO
Victoria's Secret will acquire DTC lingerie company Adore Me for $400M; New Dollar General CEO takes the reins; BuyBuy Baby introduces first private label; Away CFO steps into president role View
10/31/2022 4:34:28 PM
Oct. 31 - Data breach at Bed Bath & Beyond | Ross opens 40 more stores
Ross opens another 40 stores as footprint tops 2K locations; Small retailers again struggling to pay rent; Bed Bath & Beyond reviewing data breach; Etsy promotes vice president of engineering to