Oct. 20 - Tostito’s sonic branding pops open success | Best Buy’s esports D&I push pays off

Leveling up success: Inside Best Buy’s efforts to reform a long-standing campaign

At Advertising Week, executives discussed how taking a more inclusive approach to an annual esports program resulted in higher completion and viewing rates. 

Marriott and Lowe’s try a more curated approach as media network newcomers

Amid an explosion of investment in the channel, execs at Advertising Week discussed the complexities of tactics like serving ads in private hotel rooms.

Powering new customer discovery & brand loyalty

Captain Morgan adds some spice to its ads

A new brand platform positions “spice” as an element of fun, including with a spot that debuted on the NFL Network which depicts fans of rival teams.

Ahold Delhaize USA brings retail media in-house

After nearly five years spent relying on a third-party media firm, AD Retail Media is staffing up and launching new tools like a unified on-site and offsite ad platform.

Pepsi CMO on state of media fragmentation: ‘A double-edged sword’

At Advertising Week, Todd Kaplan discussed the overvaluation of paid media and his view of emergent channels like the metaverse, calling it a “fat word.”

Ad Spend Growth Stalls as CMOs Try to Keep the Lights On

Geoffrey The Giraffe Is Back: Toys “R” Us CMO Calls It A Comeback

Uber to Let Marketers Target Riders by Destination

Inside Nielsen’s pricey hold on TV networks and how they’re fighting back