The Latest from SaaStr: Are You Fundable in 2022?

By Jason Lemkin · Friday, April 22, 2022 | Fundraising

So everything changed in SaaS in February and March.  The public markets were under stress before then, as we emerged into this new post-Covid restrictions, higher interest rate world.  But it didn’t fully hit startups and even many public companies until February.

And what I find is that most founders just don’t know.  They don’t see the change directly, and they don’t really know for sure if they are fundable or not.

Read the full article: Are You Fundable in 2022? Just Ask Your Existing Investors. Ask Them.

By Amanda Beaty · Friday, April 22, 2022 | Product

What are the key product and organizational learnings from taking a company to $500 million in annual recurring revenue in just six years? 

Kiren Sekar joined Samsara’s founding team as CPO after working with the co-founders at their previous company, Meraki. Applying the lessons from Meraki, Kiren will share how Samsara broke into the under-served world of physical operations, the importance of customer feedback, a multi-product strategy, and why culture matters.

Read the full article: From 0 to $500 Million ARR in 6 years: Learnings from Innovating in Underserved Markets with Samsara CPO Kiren Sekar (Pod 549 + Video)

By Amanda Beaty · Friday, April 21, 2022 | Blog Posts

Join the best Cloud and SaaS Founders, VC and Execs, in-person, once again!

SaaStr Annual is the largest community gathering for Cloud and SaaS professionals in the world. Once a year, the top founders, VCs and execs in SaaS get together to share their best practices and learnings.

Read the full article: New SaaStr Annual Speakers!! Co-Founders Drift & CloudTrucks, CMO Sprig, CROs Pendo & Calendly

By Jason Lemkin · Thursday, April 21, 2022 | Growth, Hiring

So this is a seemingly simple post, and one with a title that is purposefully a bit binary.  Yes, sometimes it’s OK to hire a VP of Sales that everyone loves.  But not usually.  At least 9 times out of 10, if everyone on the team loves a VP of Sales, it’s the wrong hire.

And this especially matters because I often see CEOs picking between 2 final VP of Sales candidates.  The one that’s more edgy, that’s more opinionated, and/or the one that folks are less unanimous about … loses out.  And almost always, that was a mistake.

Read the full article: Don’t Hire a VP of Sales Everybody Loves

By Team SaaStr · Thursday, April 21, 2022 |  Company Culture, Sales

In the run up to SaaStr Europa 2022 in Barcelona on June 7-8, we’re taking a look at some of the top all-time SaaStr Europa sessions.

Scaling a sales team is a challenge every company faces. It takes different people, skills, and tactics to move you from $1 million to $10 million to $50 million. In 2019, three-time Founder Laura Bilazarian and Algolia SVP of Sales (now Chief Strategy Officer), Gaetan Gachet joined us at SaaStr Europa to break down how to build a team and a sales process for success today and in the future.

Read the full article: A Look Back: Building a Sales Team that Can Go from $0-$50M, Learnings from Algolia (Video + Transcript)

WHAT B2B MARKETING LEADERS NEED TO KNOW ABOUT SEO IN 2022

By Amelia Ibarra

This webinar with top marketing leaders Dave Gerhardt & Mitch Causey is your crash course on B2B SEO essentials for 2022—and beyond.

WIN WITH COMMUNITY-LED GROWTH

By Amelia Ibarra

Today's buyers hear from their peers about what works, before they talk to you or your competitors. It’s time to activate community-led growth.

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