CXL - You have 2 options
Your host today is Peep Laja, Founder at CXL
Assuming that you want significant growth for your business, broadly speaking you have 2 options to win the game:
Are they winning? Not at all.
Your weekly dose of marketing updates 1. Playbook community In the coming year, we’re looking to significantly develop CXL’s Playbook community and we want to hear your thoughts.
2. How to create an effective branding campaign that inspires a movement Brand is the perception of your company in the eyes of the world. It’s shorthand for who and what you are.
Getting branding right gives people a reason to love you, which they’ll reward with loyalty. Getting it wrong, however, can create an impression you may never be able to change.
In this article, you’ll learn what’s required to create a branding campaign that strikes the right chord. We’ll look at the importance of strategy and cover the key ingredients a campaign needs to increase brand awareness. We’ll also give you creative fuel by breaking down how Lemonade has used branding to disrupt the market.
3. Our email & SMS marketing course is here The world of ecommerce is getting more competitive everyday and is not as easy to grow as an ecommerce brand as it was 3 years ago. Having less access to data makes targeting and advertising harder. Plus a lot of more players are getting in the market, making competition tougher than ever.
The money is in the list, it always was, has but now people are more aware of this. Subscribers and shoppers inboxes are blowing up right now.
4. CXL job board Some great new job offers on CXL’s Job Board this week. There’s more here. If you want top brands to reach out to you, sign up for CXL Talent Pool. It's free.
5. Latest episode on How to Win Doug Winter is the person you want to hear talking when it comes to staying true to brand identity.
He's the co-founder and CEO of Seismic, a sales enablement platform helping teams be more productive and engage with buyers.
He can tell you all about how to achieve success by committing to keeping their specific subset of customers extremely happy.
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First time here? You can get these weekly by subscribing here. Ognjen Bošković
Our address: 901 S Mo Pac Expy, Suite 150, Barton Oaks Plaza One, Austin TX 78746 |
Older messages
We're in 'beyond product' era
Thursday, April 21, 2022
Your host today is Peep Laja, Founder at CXL A winning strategy 10 years ago: build an objectively better product + some marketing. A winning strategy today: great product + win on things beyond the
Technical SEO is oversold
Thursday, April 7, 2022
Your host today is Eli Schwartz (< check his book), Author of Product-Led SEO, Growth Advisor Once done reading, you can ask Eli all your burning product-led SEO questions on this post. This might
B2B buyer leads for $5.77 (on TikTok?)
Thursday, March 31, 2022
Your host today is Silvio Perez (< check his newsletter), Head of Performance Marketing at metadata.io Once done reading, you can ask Silvio all your burning paid ads questions on this post.
Playbook community now live.
Monday, March 28, 2022
The most in-demand and best paid marketers are at the top of the ladder because of three things. They network like kings. When you hire them, they don't just bring their own skills to the table.
Specific > vague
Thursday, March 24, 2022
I have 6 updates for you this week. 1. On my mind Go through your home page and ask about every line of copy: "how could we make this more specific?" Too often it's full of lofty, vague
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