CXL - Playbook community now live.
The most in-demand and best paid marketers are at the top of the ladder because of three things.
When you hire them, they don't just bring their own skills to the table. They bring great, trusted vendors, connections, and the hive mind of their networks, their communities.
They don't wonder around theoreticizing and trying to look smart. They ARE smart, and they know what to focus on to really improve the bottom line.
They've seen it all.
Throw a problem their way, they'll have a solution ready, because for 90% of all marketing initiatives, someone already figured out the optimal way to do it. They'll have a playbook ready.
For the last 18 months, we've been bashing our heads trying to find a way to make this ultimate competitive advantage accessible to you, and now it's here, after a few key course changes. Here's what you get with Playbook community:
Become the top 1% in digital marketing.
Once you're done upvoting, create your own Playbook community account and accelerate your marketing career. Cheers!
(ping our support team via chat on CXL.com and get your Early Adopter badge for upvoting) Peep Laja Our address: 901 S Mo Pac Expy, Suite 150, Barton Oaks Plaza One, Austin TX 78746 |
Older messages
Specific > vague
Thursday, March 24, 2022
I have 6 updates for you this week. 1. On my mind Go through your home page and ask about every line of copy: "how could we make this more specific?" Too often it's full of lofty, vague
95% of your market is not looking to buy
Thursday, March 17, 2022
I have 5 updates for you this week. 1. On my mind A mental model for how to think about setting up your B2B marketing machine: Only about 5% are actively in the market, and you use direct response to
Weeks where decades happen
Thursday, March 10, 2022
I have 4 updates for you this week. 1. On my mind "There are decades where nothing happens, and there are weeks where decades happen." Posting about marketing just doesn't seem important
Execution or else
Thursday, February 24, 2022
I have 5 updates for you this week. 1. On my mind More than 10 years ago I was a marketing consultant. I would analyze clients' businesses, and tell them what to do. Later when I checked in: they
Small brands punch harder
Thursday, February 17, 2022
I have 5 updates for you this week. 1. On my mind Small brands need to be 2-3x better than established, big brands - just to compete. Goes for B2B software as well as social media influencers. Gary V
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