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Specific > vague

Thursday, March 24, 2022

I have 6 updates for you this week. 1. On my mind Go through your home page and ask about every line of copy: "how could we make this more specific?" Too often it's full of lofty, vague

95% of your market is not looking to buy

Thursday, March 17, 2022

I have 5 updates for you this week. 1. On my mind A mental model for how to think about setting up your B2B marketing machine: Only about 5% are actively in the market, and you use direct response to

Weeks where decades happen

Thursday, March 10, 2022

I have 4 updates for you this week. 1. On my mind "There are decades where nothing happens, and there are weeks where decades happen." Posting about marketing just doesn't seem important

Execution or else

Thursday, February 24, 2022

I have 5 updates for you this week. 1. On my mind More than 10 years ago I was a marketing consultant. I would analyze clients' businesses, and tell them what to do. Later when I checked in: they

Small brands punch harder

Thursday, February 17, 2022

I have 5 updates for you this week. 1. On my mind Small brands need to be 2-3x better than established, big brands - just to compete. Goes for B2B software as well as social media influencers. Gary V

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