CXL - Specific > vague
I have 6 updates for you this week. 1. On my mind Go through your home page and ask about every line of copy: "how could we make this more specific?"
Too often it's full of lofty, vague statements that excite no one.
The point of messaging is to communicate to the customer: to make them first and foremost understand, and increase their motivation to take action.
As soon as you add more specificity, you're already doing way better in both categories.
Follow me on LinkedIn for more thoughts on strategy, messaging and optimization. 2. Marketing objectives for the product lifecycle growth stage Groove’s customer service platform almost died in the introductory stage because they forgot to listen to their customers. They drew people in with a product they assumed would be a hit and pushed forward without taking in customer feedback.
The result? People had a terrible experience using their product.
After turning their attention toward feedback and testing, letting the voice of their customers fuel their content strategy and product development, they took off. Three years later, they were a $5 million business.
Not revisiting your marketing objectives in the growth phase of your product lifecycle is the death knell of many startups.
In this article, you’ll learn how to develop a marketing strategy for the growth stage. We’ll also share how to achieve marketing goals at this stage, using your existing customers and experimentation to increase sales and loyalty.
3. Playbook community launching very soon All these companies are known for their knowledge-sharing communities. Huge libraries of templates and SOPs designed to help their users get better at what they do. After launching the Playbook beta, we've learned from user feedback and usage patterns that you want the same thing... For marketers. - Save time by having access to the best templates and an expert community. - Get all your questions answered by the best in the business. - Reference actionable instructions from CXL courses and blog. - Become 2.5x faster at writing & updating SoPs. - Delegate and forget. Send a link to your team members, VAs, freelancers and clients. We'll answer their questions. - And finally...
4. CXL job board Some great new job offers on CXL’s Job Board this week. There’s more here. If you want top brands to reach out to you, sign up for CXL Talent Pool. It's free.
5. Wynter Product Marketing Mastermind sessions Exchanging ideas with other like-minded product marketers can be challenging.
So Wynter’s hosting a series of monthly casual meetups for product marketers at B2B SaaS companies to discuss strategies, what's working/not working, and other GTM-related topics.
6. How to find optimization opportunities in analytics data Experience and intuition can only take you so far, but when it comes to experimentation, nothing’s more important than data. Speero strategist Gertrud Vahtra provides a deep-dive guide in using analytics to find optimization opportunities for your website.
First time here? You can get these weekly by subscribing here. Peep Laja
Our address: 901 S Mo Pac Expy, Suite 150, Barton Oaks Plaza One, Austin TX 78746 |
Older messages
95% of your market is not looking to buy
Thursday, March 17, 2022
I have 5 updates for you this week. 1. On my mind A mental model for how to think about setting up your B2B marketing machine: Only about 5% are actively in the market, and you use direct response to
Weeks where decades happen
Thursday, March 10, 2022
I have 4 updates for you this week. 1. On my mind "There are decades where nothing happens, and there are weeks where decades happen." Posting about marketing just doesn't seem important
Execution or else
Thursday, February 24, 2022
I have 5 updates for you this week. 1. On my mind More than 10 years ago I was a marketing consultant. I would analyze clients' businesses, and tell them what to do. Later when I checked in: they
Small brands punch harder
Thursday, February 17, 2022
I have 5 updates for you this week. 1. On my mind Small brands need to be 2-3x better than established, big brands - just to compete. Goes for B2B software as well as social media influencers. Gary V
Only 5% of B2B buyers are ready to buy
Thursday, February 3, 2022
I have 5 updates for you this week. 1. On my mind If B2C marketers thought like B2B marketers, Coca-Cola would market itself as “brown, fizzy, and sweet”. - Mimi Turner B2B marketers tend to focus
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