Shopify Dispatch Issue #345 - Marketing strategies, SEO-time

Shopify Dispatch

Issue #345 - May 4th, 2022

12 Types of Marketing: A Guide to Different Marketing Strategies

Shopify's created a list of broad marketing strategies. You'll want to master at least one, and have two others you're experimenting with.

I disagree with grouping paid and earned in each of the search engine and social media marketing types. Paid and earned strategies are so different they should be additional categories.

Time to work on your SEO

With 2022 nearing the halfway point, many stores are starting on their winter marketing. I remember something about many Shopify Plus stores starting Black Friday prep every year in March and April just so they had enough time to meet their deadlines.

If you're focused on SEO, now is the time to be doing it. Ilana Davis has created five SEO improvements to do now to help our your SEO in the later part of the year.

Start noticing seasonal spikes in customer behavior

Cohort reports let you detect seasonal spikes as well as long-term retention cycles. Repeat Customer Insights can automatically create cohorts for your Shopify store, going back to your very first order.

My articles this week

About the new Repeat Customer Insights API

Better data from Shopify means better channel analysis

New features and accounts for Repeat Customer Insights

Eric Davis


View in browser

Older messages

Shopify Dispatch Issue #344 - Download your original images from Shopify

Wednesday, April 27, 2022

Shopify Dispatch Issue #344 - April 27th, 2022 Original Image Download A minor update from Shopify but still useful. You can now download the original, full-resolution images you uploaded to Shopify in

Shopify Dispatch Issue #343 - Upgrading to Online Store 2.0 themes worth it?

Wednesday, April 20, 2022

Shopify Dispatch Issue #343 - April 20th, 2022 Is now a good time to upgrade to a Shopify 2.0 theme? Ilana Davis covers what's different in Online Store 2.0 themes and if it's worth upgrading

Shopify Dispatch Issue #341 - More organic traffic, Predicting customer spending

Wednesday, April 6, 2022

Shopify Dispatch Issue #341 - April 6th, 2022 Full video: More organic traffic without fighting for rankings - A Shopify Meetup Ilana Davis shares her presentation about growing organic traffic with

Shopify Dispatch Issue #340 - Linkpop, Customer Segmentation

Wednesday, March 30, 2022

Shopify Dispatch Issue #340 - March 30th, 2022 Link in bio, but make it shoppable: Meet Linkpop, Shopify's newest offering for creators Shopify's released a tool to create a list of links

Shopify Dispatch Issue #339 - Shopify Flow for Advanced accounts, Shopify customer segmenting

Wednesday, March 23, 2022

Shopify Dispatch Issue #339 - March 23rd, 2022 Shopify Flow for Businesses With Advanced Plans Is Here Shopify Flow is now available to merchants on Shopify Advanced. Flow is Shopify's automation

30 times fewer returns

Wednesday, May 18, 2022

When I first started to collect and apply growth hacking ideas I faced a big problem. My to-do list was overloaded with tons of ideas. It became almost impossible to prioritize and filter that huge

Why it’s time to commit to engagement

Wednesday, May 18, 2022

If you like it then you shoulda put a tech stack on it. Hey there, Remember the age of blanket mass media marketing? The kind that focused on quantity over quality, with no differentiation or

The Musk-Twitter 💩 show

Wednesday, May 18, 2022

Also in today's edition: Digital platforms under CCI's gaze; Shell out more for budget smartphones; To be super Uber app; Reliance wants the beauty aisle ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

From $21,988/mo to $236,078/mo

Tuesday, May 17, 2022

in less than 3 weeks! ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Case Study | 51.28% Boost in Sales in 3 Months w/ these strategies

Tuesday, May 17, 2022

A case study by Carl Weische on increasing conversion using CRO & A/B-Testing͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌

How Monitoring Software Can Boost Productivity

Tuesday, May 17, 2022

The benefits of employee monitoring software business.com Your Small Business Resource Hub From financial tips to leadership advice, business.com offers the best guidance for small businesses. View the

May 17 - Inflation hits Walmart's profits | Retail sales up over 11%

Tuesday, May 17, 2022

Consumers were undeterred in April, sending retail sales up over 11%; Google opens second retail store; Bark taps former Nike, Weight Watchers exec as chief marketing officer; Target to award $25M in

European VC valuations take flight

Tuesday, May 17, 2022

Latin America's most active VCs; Infinity Ventures raises $158M fund; Optibus drives away with $100M; Metatheory scores $24M for Web3 games Read online | Don't want to receive these emails?

8 types of infographics and how to make them

Tuesday, May 17, 2022

The Content Marketer Today, we're sharing an infographic (+ article) about infographics, explaining how to put together an email newsletter, looking closely at 11 specific types of marketing you

May 17 - Why Burger King's rivalry with McDonald's sizzles | Cheez-It, Pandora produce 'sonically-aged' snack

Tuesday, May 17, 2022

Cheez-It taps Pandora to produce 'sonically-aged' cheddar crackers; Target to award $25M in paid media to diverse brands; Mattress Firm wants listeners to rest easy with new podcast as audio