CXL - Innovate or you're stuck
Your host today is Peep Laja, Founder at CXL
The stability of market positions is jaw-dropping. In established categories whoever is in the top 3 tends to stay there and whoever is #17 will also remain 17.
Monday.com did it... but how much did they spend? Excess share of voice is a viable strategy if you can afford it. Odds are you can't, and you'll never catch up.
In the brand relevance competition, the competitor brand is not considered.
Your weekly dose of marketing updates 1. Playbook community If you're in marketing in 2022, you're in the content marketing game. And if you don't have a strong yet simple content production and distribution playbook...
Well, what's important is that you have it now. Everything from setting your goals to establishing content pillars to guide you while creating the content.
Get your free playbook on creating a content and distribution framework here. 2. How to create a marketing funnel by responding to customer behavior The marketing and sales funnel is a time-tested framework for mapping the customer journey.
In the current landscape, to successfully guide a person from prospect to customer, you need to think about their behavior and deliver marketing that fits their needs at every stage of the funnel.
3. Google Shopping course is here This course will teach you how to get more out of the best-performing campaigns in the Google universe, learn the difference between a performance max campaign and a standard shopping campaign and figure out how to optimize your Google Shopping set-up.
4. CXL job board Some great new job offers on CXL’s Job Board this week. There’s more here. If you want top brands to reach out to you, sign up for CXL Talent Pool. It's free.
5. Latest episode on How to Win Oz Alon is the person you want to hear talking when it comes to obsessing with your customers.
He's the founder and CEO of HoneyBook, a client management software for small businesses.
He can tell you all about how they stayed ahead of competitors by aligning their product with the interests of their target audience, supporting them initially in ways that wouldn't scale.
First time here? You can get these weekly by subscribing here. Ognjen Bošković
Our address: 901 S Mo Pac Expy, Suite 150, Barton Oaks Plaza One, Austin TX 78746 |
Older messages
You have 2 options
Thursday, April 28, 2022
Your host today is Peep Laja, Founder at CXL Assuming that you want significant growth for your business, broadly speaking you have 2 options to win the game: 1) win the brand preference war 2) build a
We're in 'beyond product' era
Thursday, April 21, 2022
Your host today is Peep Laja, Founder at CXL A winning strategy 10 years ago: build an objectively better product + some marketing. A winning strategy today: great product + win on things beyond the
Technical SEO is oversold
Thursday, April 7, 2022
Your host today is Eli Schwartz (< check his book), Author of Product-Led SEO, Growth Advisor Once done reading, you can ask Eli all your burning product-led SEO questions on this post. This might
B2B buyer leads for $5.77 (on TikTok?)
Thursday, March 31, 2022
Your host today is Silvio Perez (< check his newsletter), Head of Performance Marketing at metadata.io Once done reading, you can ask Silvio all your burning paid ads questions on this post.
Playbook community now live.
Monday, March 28, 2022
The most in-demand and best paid marketers are at the top of the ladder because of three things. They network like kings. When you hire them, they don't just bring their own skills to the table.
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