Email from Litmus

The best email content and news—handpicked and
delivered to your inbox every week.

5 May, 2021

An email with a question mark coming out of an envelope

Webinar

Why emails go to spam (or the inbox)

Whether it’s a work email, or an email from my local yoga studio—every so often, I find myself digging through my spam folder for an email I was supposed to receive in my main inbox.

On the flip side, every so often I’ll see spam in my inbox. Why does that happen?

With so many misconceptions on why emails go to spam, we’re turning to email deliverability experts from Salesforce, Yahoo, and Socketlabs to help separate fact from fiction.

Join us next week!

Kimberly Huang
Content Marketing Specialist

marketing channels: a social post, a magnifying glass, and tickets

Pop quiz:
After email marketing, what’s the most effective marketing channel?

Paid search/ads
Events
Social media

Scroll to the bottom for the answer.

If not open rates, what measures email marketing success? Consider what you’re really trying to get your audience to do—plus how you’ll measure and monitor negative signals.
Top 5 areas to prioritize for a successful email program: deliverability, personalization, automation, Brand Indicators for Message Identification (BIMI), and data hygiene.
Are your email analytics still telling a true story? Brush up on the current state of email marketing analytics and get a fresh perspective on how to measure performance.
BTW: Did you catch our April newsletter? My teammate Carin made it rain with a drizzle effect for select email clients. (I highly recommend you subscribe for next month’s!)

Content I’ve been consuming

These spring newsletter examples from Designmodo are a breath of fresh air.
A fellow email geek sent me this video on how a startup recovered from an email mistake (been there before ).
Gen Z’s got me wondering: What would happen if I signed off my emails with “that’s all” or “I’m out”?

Speaking of spam…

@emailfromnaomi on twitter:i am my greatest hero and my own worst nightmare as an email marketer.

The name’s Kimberly—
but you can call me Kim

I’m a digital marketer turned email marketer, which led me to what I do now: content, social, and other cool projects (like this!) at Litmus.

Speaking of email mistakes, I’ve made a few before (like sending to the wrong list) and have since learned—and recovered. How do you look back at yours?

That’s all,
Kim

The answer: a. Paid search/ads. 79% of marketers listed email as their most effective channel for marketing. Followed by that was paid search/ads, and organic search in third.

You’re receiving this email because you signed up for Litmus Weekly. If you’d prefer not to receive emails, you can update your preferences.

675 Massachusetts Ave. Cambridge, MA 02139, USA

Unsubscribe | View online | Privacy Policy

Debunking deliverability myths, what success in email looks like, and more

Why emails go to spam (or the inbox)

Content I’ve been consuming

Speaking of spam…

The name’s Kimberly—
but you can call me Kim

Older messages

Responsive email templates, why AMP for email matters, and more

Must-track email metrics, magical dynamic emails, an email brief template, and more

Email metrics you should be tracking, emojis in subject lines (👍 or 👎?), and more

Email design trends, the power of personalization, and more

Get started with Bih-mee, data to improve your emails, and more

You Might Also Like

LUC #51: Domain-Driven Design Demystified: Bridging Development and Business Needs

Consensys Sues SEC Over Ethereum Classification

Digiday Awards: Join the list of past winners from Carhartt, Adobe, Dentsu and more

TikTok ban (for real this time?) [Crew Review]

Let AI build your online business by remote control

Code yellow, I repeat CODE YELLOW 📢

Influence Weekly #334 - Hot Off The Press: Seasoned Influencers Reveal Their #1 Concern For 2024

Weekly Dose of Optimism #91

Rubrik IPO a $1.4B+ boost for Lightspeed

Bein’ Green 🐸

Debunking deliverability myths, what success in email looks like, and more

Content I’ve been consuming

The name’s Kimberly—but you can call me Kim

Older messages

You Might Also Like

The name’s Kimberly—
but you can call me Kim