Not every problem is ready for a solution

Lately I've been looking at one of the areas where my business is under-performing, and my first instinct was to think, "What's the solution here?  What needs to change?"

In this case, the problem isn't ready for a solution.

What this problem really needs is a process.  A process for gathering data, learning, and taking time to work it out and iterate.

In my case, it starts with lots of "Jobs to be done" interviews (google it) with our customers.  Those are underway.  Already I feel a sense of progress on this, even though we're still several steps away from the solution(s).

Always learning.

See ya next week.

- Brian

Matt's spills the secret of creating a listen worthy podcast with news as a content and how the podcast evolves towards the consumers timetable.

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