Hey there - Big news to share today so I'll get right to it:

Sam Shepler, a long-time member of our Productize community, has acquired my Productize course, community and content! 🎉 Sam will carry the Productize torch going forward :)

This includes the website, ProductizeAndScale.com, the course on ProductizeCourse.com, the private Productize community, and the Productize Podcast, as well as this email newsletter list for all things Productize.

In so many ways, Sam is the perfect person to lead Productize going forward and see this community grow and thrive for years to come.

Listen to Sam and I talking all about this transition on today's new episode of the Productize Podcast.

Here are my answers to some questions you might be wondering about:

Why did you decide to sell Productize?

Having sold and exited my own Productized Service last year, and now that I'm focused on my software product, ZipMessage, I no longer have the bandwidth to continue adding value for the audience and community on Productize.

While I could have let Productize coast along without much input, I didn't want to let this incredible (and growing!) community down. So I feel lucky to have found the perfect opportunity to see it live on with renewed energy thanks to Sam.

Who is Sam Shepler?

If you don't know Sam Shepler already, you should! He's a long-time member of our Productize community, and he's built an incredibly successful productized service business called Testimonial Hero—a service for, you guessed it, production of testimonial videos for businesses.

Sam continues to be the full-time CEO Testimonial Hero and will share more of his experiences and lessons with the Productize community in the months and years to come.

Check out this recent profile of Sam and his business here and be sure to follow Sam on Twitter @samschepler.

Why did I choose to sell Productize to Sam?

It has always been super-important to me that the Productize course is taught and run by someone who is actually building and running a real-world business (i.e. teaching from experience!).

Sam will bring an incredible track record and years of experience to share and guide you in your Productize journey. I couldn't be more excited about this!

What does this mean for those who've purchased Productize?

Nothing! You can continue to access the course and private Slack community, just as you always have.

If you're a member, head into the Slack and give Sam a warm welcome (well, he's not new there, but now he's the guy in charge ;) Not a member yet? Now is a great time to join Productize so you can access all the great things Sam has in store.

What does Sam have in store for Productize?

In short-term, everything will continue run as-is. But longer-term, my understanding is Sam intends to grow the communith with more coaching, small groups, and other forms of guiding you through the twists and turns of your Productize journey. I'm sure Sam has more ideas he'll share with you in the months to come.

We talked all about Sam's vision for Productize (and much more) on today's podcast episode.

Listen to the episode now » 


Thank You ❤️

I want to personally thank you for following along with all the content I've shared on Productized Services in the past 7 years. This experience of sharing and meeting so many of you has been incredibly rewarding and inspiring for me.

Don't be a stranger! I'm still on Twitter @casjam and still podcasting about the never-ending journey of entrepreneurship.

With that, I'll leave Productize in the more-than-capable hands of Sam Shepler.  

Keep building!


Brian Casel
@casjam