May 9 - Taco Bell swaps mundane meals with TikTok effort | Peloton seeks post-pandemic relevance with refresh

 
 

Daily Dive

May​ 9,​ 2022 | Today's news and insights for marketing leaders
 
 
 
 
 
 
 
 

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Legal and regulatory issues can have a big impact on business strategy.

That’s why Industry Dive is launching the 27th publication in our portfolio: Legal Dive, a daily publication tailored to the needs of chief legal officers, general counsels and other in-house legal staff.

Our journalism will connect the dots for corporate counsels who need to understand important changes to laws and regulations, how they might affect their company, and the overall best practices for their profession. We have built a great team, including veteran business journalists Saied Sartipzadeh, Rob Freedman and Lyle Moran, to help us cover the profession with the depth and nuance our readers deserve.

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As always, thank you for your readership.


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Industry Dive

 

 

 

 

 

 
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Weekender: Campaign Trail: Malibu drinkers can 'do whatever tastes good' in a hyperreal world

Saturday, May 7, 2022

Signup | Forward Marketing Dive Weekender May​ 7,​ 2022 | A roundup of this week's most read stories Campaign Monitor BROUGHT TO YOU BY — Campaign Monitor Connect and convert with SMS marketing

May 6 - Malibu's hyperreal, neon-drenched world | Metaverse understanding is still loading

Friday, May 6, 2022

Metaverse goes mainstream, but most consumers still don't understand it; Michelob Ultra serves up hybrid McEnroe vs. McEnroe tennis match; TikTok's new premium ad unit aligns brands with top 4%

May 5 - TikTok’s new premium ad unit | Heineken hacks search results to correct gender bias

Thursday, May 5, 2022

Heineken raises a glass to female soccer fans in new campaign; WPP partners with Epic Games to boost metaverse offering; Celebrity-created RTD cocktails hit shelves with new Thomas Ashbourne brand; How

May 4 - Taco Bell seeks to solve global problems with Lil Nas X | Michelob Ultra pits John McEnroe against himself

Wednesday, May 4, 2022

Michelob Ultra serves up hybrid McEnroe vs. McEnroe tennis match; Snapchat partners with Cameo to streamline brand-creator ad deals; How Coke and Pepsi's rivalry shaped marketing — and where it

May 3 - How Coke and Pepsi's rivalry shaped marketing | Amazon lures brands with new streaming tech

Tuesday, May 3, 2022

Amazon looks to lure brands with new streaming tech integrations; GroupM reorganizes agencies to create digital powerhouses; Benefit Cosmetics reinforces gaming link with 9-tournament series View

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