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May 10 - Nike and Adidas battle for brand love | Doritos hosts virtual 'Stranger Things' concert

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May​ 10,​ 2022 | Today's news and insights for marketing leaders
 
 
 
 
 
 
 
 
 
 
 
 
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May 9 - Taco Bell swaps mundane meals with TikTok effort | Peloton seeks post-pandemic relevance with refresh

Monday, May 9, 2022

Peloton races to revitalize brand with help from star instructors; Coors Light wants to chill rooftops this summer with novel billboards; Xbox levels up mobile app through stories feature; Campaign

Weekender: Campaign Trail: Malibu drinkers can 'do whatever tastes good' in a hyperreal world

Saturday, May 7, 2022

Signup | Forward Marketing Dive Weekender May​ 7,​ 2022 | A roundup of this week's most read stories Campaign Monitor BROUGHT TO YOU BY — Campaign Monitor Connect and convert with SMS marketing

May 6 - Malibu's hyperreal, neon-drenched world | Metaverse understanding is still loading

Friday, May 6, 2022

Metaverse goes mainstream, but most consumers still don't understand it; Michelob Ultra serves up hybrid McEnroe vs. McEnroe tennis match; TikTok's new premium ad unit aligns brands with top 4%

May 5 - TikTok’s new premium ad unit | Heineken hacks search results to correct gender bias

Thursday, May 5, 2022

Heineken raises a glass to female soccer fans in new campaign; WPP partners with Epic Games to boost metaverse offering; Celebrity-created RTD cocktails hit shelves with new Thomas Ashbourne brand; How

May 4 - Taco Bell seeks to solve global problems with Lil Nas X | Michelob Ultra pits John McEnroe against himself

Wednesday, May 4, 2022

Michelob Ultra serves up hybrid McEnroe vs. McEnroe tennis match; Snapchat partners with Cameo to streamline brand-creator ad deals; How Coke and Pepsi's rivalry shaped marketing — and where it

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