May 10 - Nike and Adidas battle for brand love | Doritos hosts virtual 'Stranger Things' concert

 
 

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May​ 10,​ 2022 | Today's news and insights for marketing leaders
 
 
 
 
 
 
 
 

 

 

 

 
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May 9 - Taco Bell swaps mundane meals with TikTok effort | Peloton seeks post-pandemic relevance with refresh

Monday, May 9, 2022

Peloton races to revitalize brand with help from star instructors; Coors Light wants to chill rooftops this summer with novel billboards; Xbox levels up mobile app through stories feature; Campaign

Weekender: Campaign Trail: Malibu drinkers can 'do whatever tastes good' in a hyperreal world

Saturday, May 7, 2022

Signup | Forward Marketing Dive Weekender May​ 7,​ 2022 | A roundup of this week's most read stories Campaign Monitor BROUGHT TO YOU BY — Campaign Monitor Connect and convert with SMS marketing

May 6 - Malibu's hyperreal, neon-drenched world | Metaverse understanding is still loading

Friday, May 6, 2022

Metaverse goes mainstream, but most consumers still don't understand it; Michelob Ultra serves up hybrid McEnroe vs. McEnroe tennis match; TikTok's new premium ad unit aligns brands with top 4%

May 5 - TikTok’s new premium ad unit | Heineken hacks search results to correct gender bias

Thursday, May 5, 2022

Heineken raises a glass to female soccer fans in new campaign; WPP partners with Epic Games to boost metaverse offering; Celebrity-created RTD cocktails hit shelves with new Thomas Ashbourne brand; How

May 4 - Taco Bell seeks to solve global problems with Lil Nas X | Michelob Ultra pits John McEnroe against himself

Wednesday, May 4, 2022

Michelob Ultra serves up hybrid McEnroe vs. McEnroe tennis match; Snapchat partners with Cameo to streamline brand-creator ad deals; How Coke and Pepsi's rivalry shaped marketing — and where it

The vast majority of marketers are unhappy with their Customer Data Platforms, but then again, not many are sure what they really are

Tuesday, May 17, 2022

Marketers are confused by tech vendors', well, marketing as the requirement for complexity grows May 17, 2022 Only 10% of marketers who bought into the first-generation of customer data platforms

Don't Flinch At A Pricing Discussion

Tuesday, May 17, 2022

Those who can't talk about money, do not make it. Pragmatic Consulting Club Pragmatic Consulting Club Don't Flinch At A Pricing Discussion By Danilo Kreimer – 17 May 2022 – View online →

🎓 When 1¢ sells more than free

Tuesday, May 17, 2022

Promotions that offer an extra upgrade (eg a bigger size, an additional product) sell more if people need to pay a small amount for the upgrade (eg 1¢), instead of getting it for free. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

🌱 Finland's smelly energy

Tuesday, May 17, 2022

In a somewhat unconventional move, Finland are tapping into their sewage system to boost renewable energy supply. Find out more in today's edition. Happy Tuesday. “Corporate ESG is the Devil

Made.com shares plunge as furniture demand weakens

Tuesday, May 17, 2022

.... and India pulls the plug on wheat exports View this email in your browser 17th May 2022 Bite-sized business news from the UK and beyond Good morning 32 years after opening its first branch in

From 0 to $1.1B in 16 months

Tuesday, May 17, 2022

Today's hack From 0 to $1.1B in 16 months It looks like I'll soon share with you studies like "From 0 to $1B in 7 days". :) Anyway, before it happened, I'll share the real story

Adani’s concrete move

Tuesday, May 17, 2022

lso in today's edition: Reliance will not stop shopping; India's twin calamities; China's blockchain for all; VCs eye big fish ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

I think you’ll want to see this…

Monday, May 16, 2022

What's the one thing that might make your job easier in the long run, Reader? A sneak peek at what's coming before it happens? Or maybe insider information on what others are doing? Our 14th

May 16 - Belk CEO heads to GameStop | Warby Parker's net loss tops $34M

Monday, May 16, 2022

GameStop poaches former Belk CEO as its new COO; Warby Parker lost $15M in sales as a result of pandemic disruptions in Q1; Belk CEO departs after less than a year in the job; Solo Brands appoints new

⚡ MC - Optimize Customer Offboarding

Monday, May 16, 2022

View in browser Welcome to today's Marketer Crew edition! Optimize your customer offboarding flow Insight from ProfitWell Some companies make customers jump through hoops to cancel their