Podnews - Nielsen: more new listeners than ever

The number of US listeners has grown by 40% in the past three years. Big new podcast festival in London, and SquadCast to get a new look
3.8 mins to read · Your daily briefing for podcasting and on-demand, with 22,917 subscribers; issue #1294 · Subscribe to Podnews free; and join your peers in supporting us · Share on the web
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  • Podcasting is attracting more new listeners than ever, according to new research. Over 50% of daily podcast listeners began listening in the last two years, says Nielsen’s Podcasting Today Report; which also says that the number of US listeners has grown by 40% in the past three years. The data suggests that podcast advertising drives an aided brand recall of 71%.

  • Pinterest has been announced as lead partner for the International Women’s Podcast Festival in London. The event is on Sat Jun 18, and has already announced a number of high-profile speakers. Podnews readers outside the UK can get 50% off virtual tickets with code PODNEWS50. UK readers can get 25% off in-person tickets with code PODNEWS25.

  • SquadCast is getting a new logo as part of their v5 redesign, according to Zach Moreno, speaking on company’s podcast. It’ll look better on smaller screens, and be in a new typeface, we’re told; the wider software redesign is the biggest update yet.

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“It’s time to grow the entire space. And I think we’re going to do that. If we can get everybody in a room together, and talk about the future in a collaborative way. We need to talk about what the industry as a whole needs to do, to make sure that the space continues to grow and thrive.” - Tom Webster in the Podland podcast, released later today, talking about his new role as Partner at Sounds Profitable, and a significant new event announcement to be made soon.

Moves and hires

Tips and tricks - with SoundStack

SoundStackSoundStack, an innovative audio-as-a-service (AaaS) company, simplifies audio creation, monetization and distribution at scale. Talk to an expert.

Podcast News - with Lemonada Media

Lemonada MediaFounded in 2019 by Jessica Cordova Kramer and Stephanie Wittels Wachs, Lemonada is an award-winning, independent, audio-first podcast network, with a mission to make life suck less.

BurnoutFrom Lemonada Media: Burnout, hosted by Connor Franta, is out now. The series explores the story of burnout, discovers how it affects your body and mind, and looks at why the easy solutions simply won’t work to solve a systemic problem. Burnout is produced by Lemonada Media and Mindful.

The Modern MannIn the UK, The Modern Mann has switched from Acast to Auddy. “We’re a monthly magazine show: we don’t really fit into cookie-cutter business plans,” says Olly Mann who fronts the show. The podcast has been running since 2015, with incredible true stories and the latest emerging trends.

Capture the CISOCapture the CISO is a new format for a cybersecurity show - where security vendors compete to be the best product. It launches next week, but you’re invited to do your homework and watch the pitches first!

Hit PublishRiverside, the popular remote-recording tool for podcasts, now has a podcast for itself. Hit Publish picks the brains of accomplished content creators that have been there before. “You’ll get weekly actionable tips about coming up with ideas, organizing your systems, creating great content, and much more”, they say.

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