CXL - Play the long game = win

Your host today is Peep Laja, Founder at CXL

If you sell to B2B (5+ figure ACV).

1. Make a list of every company that should become a customer in the next 5 years.
2. Involve them in your media machine - interview them, feature them, get them to speak at your event, get them to join your community and you join theirs.
3. Create and distribute a ton of unique insight to that audience.

You play the long game.

When the time comes to actually pitch someone, it's already a warm relationship - or at the very least they know who you are and what you're about.

Makes a huge difference.

Connect with Peep on LinkedIn.

Your weekly dose of marketing updates

1. Playbook community

Message testing is what you should be doing if you don't want all your efforts to be in vain. The issue? No clear way to test your story... until now.

That's what we will teach you with this playbook playlist.

It features everything you need to run pilot tests, gather insights, and launch a go-to-market positioning strategy to dominate your market.

Get your free playbook on how to test and roll out your positioning story.

2. Measuring market penetration with brand tracking (+ metrics & examples)

You work tirelessly to understand your customer, market, and competition so you can differentiate. Voice-of-customer (VoC) research, user research, competitor research, and insights on jobs-to-be-done (JTBD) can inform your marketing strategy. 

Brand tracking is how you measure if those efforts are paying off.

Brand tracking provides both qualitative and quantitative answers to crucial questions:

• How do your customers perceive your brand?
• Are your campaigns driving conversions?
• Do consumers know who you are?
• Does your messaging at each touchpoint match customer intent? 
• Is your brand part of most consumers’ consideration set?
• Have you built perceived value?  

In this article, we’ll share key brand tracking metrics and methods for how to measure and optimize your success.

Read the entire article here.

3. CXL job board

Some great new job offers on CXL’s Job Board this week. There’s more here.

If you want top brands to reach out to you, sign up for CXL Talent Pool. It's free. 

And if you're a company looking to directly access the best marketing talent and skip all the spammy applicants, apply here.

4. Latest episode on How to Win 

James Isilay is the person you want to hear talking when it comes to the advantages of choosing a large target market and an essential product.

He's the co-founder and CEO of Cognism, a sales intelligence and data platform..

He can tell you all about how they are targeting their ideal customer with a focused brand narrative.

Listen to him spill his beans on Spotify, Apple Podcast, or your favorite podcast platform. 

5. Stop dragging your feet on GA4, it's time. Here's why and how

You need to migrate ASAP to have a side-by-side dataset to compare performance pre and post GA4 implementation. As GA4 has an open data structure with no fixed reporting it makes sense to build business needs based custom reporting into the GA4 implementation alongside with the standard data points and reports. 

Speero is here to help, and we also bring in 'event libraries to funnel visualization' next steps in a GA4 implementation, helpful for CRO programs.

Read more about the GA4 timeline and key process steps.

First time here? You can get these weekly by subscribing here.

Ognjen Bošković
Growth Lead at CXL

Let's connect on LinkedIn.

Our address: 901 S Mo Pac Expy, Suite 150, Barton Oaks Plaza One, Austin TX 78746

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