MAY 20, 2022

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Welcome to The Tilt, a twice-weekly newsletter for content entrepreneurs.

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In this issue:

• Full Tilt: CEX Lessons​
• Stan: Bilingual TikTok Cooking​
• Tilt Education Free Course: How To Build an Audience and Generate Revenue​
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I learned so much at Creator Economy Expo that I created a mega Twitter thread. The Tilt asked me to share my highlight takeaways from the main stage presenters. Let’s get started.

​Ann Handley shared a story about Robert L. May, a copywriter who was hired to write a story to sell toys. The result? Rudolph the Red-Nosed Reindeer.

Ann turned Robert’s story into The Rudolph Storytelling Framework – nine prompts to help you fill in the blanks to create your own story. I put together the fun and actionable template she shared into this Google Doc template.

My favorite YouTube tip from Roberto Blake? If there are more than 1M users of a paying product, you better believe they are searching for tutorials on how to use it.

Among his other great tips: No other place will pay you to promote your business. Search is here to stay. If you care about discoverability, get on YouTube.

​Wally Koval of Accidentally Wes Anderson is a testament to how powerful user-generated content can be and how being the most critical consumer of your product will ensure its high standard.

Among Wally’s advice: Members are better than followers. Let the community help guide your direction.

Next up was podcaster Jordan Harbinger. He shared one of the greatest tactical things I’ve seen by a multi-passionate creator: a podcast starter pack, a curated playlist of his most popular episodes grouped by topics to help new listeners get a feel for the content.

The absolute OG Chris Guillebeau always makes people think, and I love that about him. He says: “Become a translator for people. That is, bridge the gap for them. A lot of people are on the outside looking into your industry, trying to figure out how to get inside. Help them."

Twitch streamer Leesh Capeesh reminded everyone to have fun with their communities – to show up and genuinely connect with those who want to connect with you. She hilariously said, “I’m not here trying to trauma-bond. I’m here to have a good time.”

Onto the man who heavily influenced my master's thesis, author Daniel Pink. Here are some of his quotes that I'd love to see on a billboard:

• You gotta take a lot of shots on goal.
• You’re not a slave to your audience, but you are listening to them.
• Rest is an essential part of optimizing performance

– Tanya Moushi

​Get the rest of Tanya Moushi’s CEX takeaways.​

Learn what Jim MacLeod and Darren Smith had to share from CEX.

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Thanks to Lulu, catch every word from these keynotes plus over 20 breakout sessions. Register now to access the 2022 Creator Economy Expo videos.

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Entrepreneur: Jenny Martinez

Biz: Happy Bellies By Jenny & Jenny’s Kitchen

Tilt: Bubbly chef cooks up Mexican food

Scene: TikTok (3.1M), YouTube (115K), Instagram (331K)

Snack Bites:

• Jenny shot to TikTok stardom after her daughter uploaded two clips with her birra and quesataco recipes.
• She produces content in Spanish and English to help her videos appeal to a wider audience.
• Major brands like Spam and Bounty have worked with Jenny on sponsor partnerships.

​Why We’re a Stan: Jenny’s easy and natural delivery of Mexican recipes gives her an authentic content tilt that draws millions of viewers. Creating in Spanish and English, she connects with audiences familiar with the cuisine and attracts newcomers who aren't as knowledgeable about the dishes.

– Shameyka McCalman

​Read more on Jenny Martinez's content entrepreneur success.

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Caught on … Instagram​

"No business should be entirely dependent on one platform." – Adam Mosseri (head of Instagram)​
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• ​This Event NFT Is a Home Run (Content Inc.)
• ​The Webby Award-Winning Episode (This Old Marketing)
• ​Growing Business Relationships Grows Revenue (Entrepreneur)
• ​Female Founders Unite for Success (The Motley Fool)
• ​Networking Tips for Small Businesses (Star-Tribune)

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Your team for this issue: Joe Pulizzi, Ann Gynn, Laura Kozak, Marc Maxhimer, and Dave Anthony, with an assist from Angelina Kaminski, Tanya Moushi, Shameyka McCalman, Kimmy Gustafson, and Don Borger.

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