Hi Reader,

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"No new email"

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That's the message I'm seeing for the first time since 2005 (when I signed up for Gmail) in my inbox.

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This week, I archived 75,000 emails on 4 accounts to start experiment "Inbox Zero."

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For the next weeks, I'll be following Tiago Forte's One-Touch Guide to Inbox Zero.​

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Here's the essence:

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Don't treat email as a to-do list, file cabinet, or reading list, but simply as a tool to collect new inputs.

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Touch every email only once, taking one of 6 actions:

• archive/delete immediately
• reply, then archive
• add a meeting/reminder to your calendar, then archive
• add a task to your task manager, then archive
• forward to your notes app, then archive
• forward to read-later app, archive

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I'll report back on how this goes 🤞!

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Now, here's what I have for you this week. Let's dive in...

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✍️ Marketing & Copywriting

juan @juanbuis it’s incredible how reading this feels like finally unlocking 100% of your brain (via @christophepas) pic.twitter.com/nU6CblVZWT May 18th 2022 16,309 Retweets 111,570 Likes

Would someone like to experiment with this on their landing page? Eager to know if it helps conversions.

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​The 80% Rule: How to Improve Your Marketing at Lightning Speed​

Perfectionism kills all progress. What you might justify as "setting a high quality bar" is really the fear of negative feedback (or no feedback at all). Here's how to get over it and improve your marketing fast.

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​Why Your Lead Magnet Isn’t Producing More Paying Customers (And How to Fix It)​

If you have a free guide, ebook or template as a lead magnet to attract new subscribers, then here's a simple way to make it even more powerful. So that new subscribers actually turn into paying customers.

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🤓 Online Courses

Wes Kao 🏛 @wes_kao Most online courses suck. Here’s why cohort-based courses are the future of learning: May 14th 2022 337 Retweets 2,358 Likes

Wes breaks down why CBCs are better for learners AND instructors.

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​Want to Start an Online Course? You Need a Transformation Statement​

A crystal clear transformation statement tells your ideal students instantly what's in it for them. Here's a simple 3-step process to create your own.

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📈 Productivity

Tiago Forte @fortelabs The elapsed time it takes to complete a task increases exponentially: If you don't complete it in 10 seconds, it takes 10 minutes If it doesn't get done in 10 minutes, it takes 10 hours If not in 10 hours, 10 days, 10 weeks, 10 months, 10 years... Time accelerates May 19th 2022 17 Retweets 126 Likes

Can you relate? I can see how this happens to me.

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​This Genius Google Chrome Hack Will Save You Time And Help You Work Faster​

Chances are you're not using this simple Google Chrome function (I only found it a few months ago). This was a game-changer for me.

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Julia

Your Copywriter & Online Course Specialist

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PS: Missed the last newsletter? I wrote about who should be your first hire as a course creator, the "Interview Technique" to creating great content, and why most meetings suck. Read it here.