Experiment "Inbox Zero," the 80% rule & how to create your transformation statement [Scale Your Impact #81]

Hi Reader,

"No new email"

That's the message I'm seeing for the first time since 2005 (when I signed up for Gmail) in my inbox. 

This week, I archived 75,000 emails on 4 accounts to start experiment "Inbox Zero."

For the next weeks, I'll be following Tiago Forte's One-Touch Guide to Inbox Zero.

Here's the essence: 

Don't treat email as a to-do list, file cabinet, or reading list, but simply as a tool to collect new inputs. 

Touch every email only once, taking one of 6 actions:

archive/delete immediately
reply, then archive
add a meeting/reminder to your calendar, then archive
add a task to your task manager, then archive
forward to your notes app, then archive
forward to read-later app, archive 

I'll report back on how this goes 🤞!

Now, here's what I have for you this week. Let's dive in...

✍️ Marketing & Copywriting

juan

@juanbuis

it’s incredible how reading this feels like finally unlocking 100% of your brain

(via @christophepas)  pic.twitter.com/nU6CblVZWT

May 18th 2022

16,309
Retweets
111,570
Likes

Would someone like to experiment with this on their landing page? Eager to know if it helps conversions. 

The 80% Rule: How to Improve Your Marketing at Lightning Speed
Perfectionism kills all progress. What you might justify as "setting a high quality bar" is really the fear of negative feedback (or no feedback at all). Here's how to get over it and improve your marketing fast.

Why Your Lead Magnet Isn’t Producing More Paying Customers (And How to Fix It)
If you have a free guide, ebook or template as a lead magnet to attract new subscribers, then here's a simple way to make it even more powerful. So that new subscribers actually turn into paying customers.

🤓 Online Courses

Wes Kao 🏛

@wes_kao

Most online courses suck.

Here’s why cohort-based courses are the future of learning:
May 14th 2022

337
Retweets
2,358
Likes

Wes breaks down why CBCs are better for learners AND instructors. 

Want to Start an Online Course? You Need a Transformation Statement
A crystal clear transformation statement tells your ideal students instantly what's in it for them. Here's a simple 3-step process to create your own.

📈 Productivity

Tiago Forte

@fortelabs

The elapsed time it takes to complete a task increases exponentially:

If you don't complete it in 10 seconds, it takes 10 minutes

If it doesn't get done in 10 minutes, it takes 10 hours

If not in 10 hours, 10 days, 10 weeks, 10 months, 10 years...

Time accelerates
May 19th 2022

17
Retweets
126
Likes

Can you relate? I can see how this happens to me. 

This Genius Google Chrome Hack Will Save You Time And Help You Work Faster
Chances are you're not using this simple Google Chrome function (I only found it a few months ago). This was a game-changer for me.

Julia
Your Copywriter & Online Course Specialist

PS: Missed the last newsletter? I wrote about who should be your first hire as a course creator, the "Interview Technique" to creating great content, and why most meetings suck. Read it here. 

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Experiment "Inbox Zero," the 80% rule & how to create your transformation statement [Scale Your Impact #81]

✍️ Marketing & Copywriting

🤓 Online Courses

📈 Productivity

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