Hi Reader,

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Thanks to Ship 30 for 30, I'm back to writing and publishing daily atomic essays.

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It feels so good to get my thoughts out there again.

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I'm also enjoying the frameworks shared in the course. My favorite so far: The 2-Year Test (designed to help you generate ideas for content).

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Ask yourself: What are all of the problems I've solved and topics I've learned about in the last 2 years?

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Then brain dump everything that comes to mind.

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This is a great jumpstart if you're feeling the dreaded blank-page syndrome.

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Now, let's dive into this week's newsletter...

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✍️ Marketing & Copywriting

Jeremy Enns 🇨🇦 @iamjeremyenns Quick Podcast Tip #128 A dirty little marketing secret: Most marketing that looks flashy & makes you feel like an imposter... doesn't actually get results. Good marketing is often boring, consistent & definitely something you can learn. The bar isn't as high as you think. April 28th 2022 2 Retweets 13 Likes

A big YES to "boring & consistent!"

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​What’s a Marketing Funnel? And why you should care​

Anyone who wants to sell anything online needs to understand their marketing funnel. It's actually pretty straightforward. Here's the simple breakdown.

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​What Makes You Credible Online?​

When facing a decision, we all rely on shortcuts to conclude what to do. One of them is credibility. But what makes someone credible in our eyes. I've been on a mission to find out.

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🤓 Online Courses

​5 Ideas From Tiago Forte Every Course Creator Should Know​

When Tiago shares insights about building online courses, I always listen. Here are 5 ideas I've distilled from his recent interview on Disco's Live Learning Empires series. They also shared their takeaways here if you're curious.

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Sharing again, in case you missed it last week:

​Courses & Communities for Course Creators ​

Creating, launching, and running a transformational course requires a whole plethora of skills. And it's not a feat that a course creator should tackle alone.

Luckily, there are great courses to teach you the skills you're not confident in. And wonderful communities where course creators support and lift each other up.

I've made an attempt to gather the best in one place.

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📈 Productivity

Tobi Emonts-Holley @PeakTobi 10 Visuals to change your thinking 1) Get going to change your perspective pic.twitter.com/hRrmQ2FZMh April 29th 2022 16 Retweets 56 Likes

These are gold! And make sure to follow Tobi. He's sharing amazing stuff on performance and balance.

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​There's a Point to Procrasti-Planning

What watching my dad tinker with his new RV for hours taught me about productivity.

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Julia

Your Copywriter & Online Course Specialist

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PS: Missed the last newsletter? I shared the 2 most popular types of headlines & how to master them and how I get more clarity and focus thanks to my weekly review. Read it here.