Hi Reader,

​

Last week, I hung out with friends in Amsterdam and visited my favorite cookie shop: Van Stapele Koekmakerij.

​

This tiny shop is remarkable!

​

They produce only ONE type of cookie (a decadent dark chocolate cookie with a gooey white chocolate core...absolute heaven).

​

And they're damn successful with it. The line in front of the shop can get so long that you wouldn't even see what you're queueing up for anymore.

​

I admire the dedication to perfecting one single product and sticking with it.

​

Too often, I find myself drawn to the next new shiny opportunity of what I could create. Instead, doubling down on what I'm already doing might be wiser.

​

Be more like the cookie shop!

​

Can you relate?

​

Now, let's dive into this week's newsletter...

​

✍️ Marketing & Copywriting

Joel Klettke @JoelKlettke If you're ever stuck writing copy, overthinking it and trying to make it perfect, just remember: No matter what you write, you'll probably hate it in two years. April 22nd 2022 0 Retweets 17 Likes

This has been 100% true for me 😅 I see it as a sign of growth.

​

​The 2 most popular types of headlines & how to master them​

Your headline is the first thing people see. It has to immediately grab your reader’s attention and draw them in before they wander off.

After having written and studied hundreds of headlines as a copywriter, I found that 2 types of headlines are most common and powerful.

I call them the “Goal Headline” and the “Struggle Headline.” And in this post, I’ll show you how to use them (incl. formulas).

​

🤓 Online Courses

Andrew Barry 🦁 @Bazzaruto Course creation isn’t just about making a big splash out the gate It’s about creating a sustainable business model April 22nd 2022 0 Retweets 4 Likes

​

​Courses & Communities for Course Creators ​

Creating, launching, and running a transformational course requires a whole plethora of skills. And it's not a feat that a course creator should tackle alone.

Luckily, there are great courses to teach you the skills you're not confident in. And wonderful communities where course creators support and lift each other up.

I've made an attempt to gather the best in one place.

(Am I missing any? Please let me know!)

​

📈 Productivity

𝗝𝗜𝗠 𝗕𝗨𝗥𝗚𝗘𝗦𝗦 @HeyJimBurgess What improved your quality of life so much that you wish you had done it sooner? April 22nd 2022 45 Retweets 303 Likes

My answer: Intermittent fasting. I care about and enjoy the meals I do eat waaayyy more.

​

​The Weekly Review: In 5 Steps to More Clarity & Focus​

I have a sacred weekly ritual that helps me gain clarity and focus: My Weekly Review on Sunday afternoons. Here's how I close off the past week and prepare for the next in 5 steps.

​

Happy belated Easter,

Julia

Your Copywriter & Online Course Specialist

​

​

PS: I AM BACK! Today is the first day of shipping 🚢 .

Julia Saxena 🚀🚢 @julia_saxena Excited to jump back into Ship 30 for 30 with @dickiebush & @Nicolascole77 this April. The course got a million amazing upgrades since I first joined. I'll write about productivity and what I'm learning as the Marketing Manager for the Building a Second Brain course/book. April 20th 2022 1 Retweets 63 Likes

​

PPS: Missed the last newsletter? I shared my quarterly review and pondered if cohorts are still king. Read it here.