Hi Reader,

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I'm headed to NYC for a wedding this weekend, so I'll keep this intro short.

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Had a super productive writing week and published atomic essays every day that I can't wait to share with you.

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Let's dive into the newsletter...

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✍️ Marketing & Copywriting

Zain Kahn @heykahn Apple, Nike, Coca Cola. 3 legendary companies. 1 common marketing trait: Great copywriting. Here are 10 copywriting tips to help you master marketing: May 2nd 2022 23,234 Retweets 84,292 Likes

Some timeless copywriting lessons here. But I disagree with one: headlines don't need to be short and punchy to work. You're better off with a clear and specific headline, even if it's longer.

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​How I Write the Forte Labs Newsletter in 1 Hour Every Week​

For 14 weeks already, I’ve been creating the Forte Labs newsletter for 50k+ subscribers. With consistent open rates between 45 - 55%. The best thing: It only takes me about 1 hour every week. Here's how I do it.

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​5 Marketing Assets Course Creators Can’t Live Without​

You’d rather teach than spend your time on marketing, am I right? But, you can’t relinquish all marketing if you want to have a sustainable course business. Here are the 5 assets you need at a minimum to market your course. (I call them the Minimum Viable Marketing stack.)

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🤓 Online Courses

​How to Choose the Right Course Platform (And Why You Might Not Need One At All)

Every course creator sooner or later faces the decision of which course platform to use. Here's my quick guide to picking the right one for your needs. And a challenge: Do you really need one?

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📈 Productivity

Dave Kline @dklineii Frozen by indecision? Get unstuck with one of these 7 simple tactics: May 5th 2022 38 Retweets 180 Likes

My favorite: Flip a coin. You're not leaving it up to chance but listening to an inner signal routing for one outcome or the other.

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Mini-Series on Interstitial Journaling

This is my favorite productivity technique to kill procrastination, gain focus and make better decisions every day.

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• ​What is Interstitial Journaling​
• ​How to Get Started With Interstitial Journaling
• ​5 Benefits of Interstitial Journaling for Productivity​

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(Planning to turn these into an ultimate guide for anyone wanting to get started with this technique.)

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Julia

Your Copywriter & Online Course Specialist

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PS: Missed the last newsletter? I wrote about marketing funnels (and why you should care about them), how to gain credibility online, and 5 ideas from Tiago Forte every course creator should know. Read it here.