The Tilt - Battle Trolls

Haters know no limits online. Here’s advice from the frontlines on how to deal with the trolls.  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

MAY 27, 2022

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Welcome to The Tilt, a twice-weekly newsletter for content entrepreneurs.

In this issue:


full tilt

How Creators Handle Online Trolls

Trolls and harassers thrive online. It’s a fact of life for many content creators. “Your very existence is disrupting for these people,” Kelli Dunlap, a clinical psychologist, game designer, and community manager for Take This, a games-focused mental health nonprofit.

We checked in with several content entrepreneurs to find out what they do when haters enter their business.

Blogger Molly Stillman says most of her community is extremely kind and generous. When haters do slide in, they often attack her faith, personal beliefs, and appearance.

“I would be lying if I said that it doesn’t bother me,” she shares. “Over the years, I’ve learned how to better deal with them and to remember what these people say about me actually says a whole lot more about them than it does me.”

Replying to the trolls never helped. Now she has a block-and-delete strategy. “I wouldn’t allow someone to come in my house and just start saying awful things to me,” she says.

Twitcher BarefootTasha has been told to die because she’s Black and had people make fun of her appearance. She recently partnered with Color of Change to end hate speech on Twitch, promoting this open letter asking the platform to do better. “In my mind, I picture trolls as actual trolls … Most times, I make a joke out of them or gauge a funny response out of them, so my community and I all laugh together about the things they say instead of letting it dampen the mood of the stream.”

When Twitcher VantanArt encounters a troll, it’s usually someone attacking his looks, his assumed sexuality, or his Blackness. Most are racially motivated.

“When you understand your strengths, your weaknesses, and what makes you you, people can’t use them against you negatively,” he says. “It’s your job to arm your peace and your community with confidence.”

Brynta Ponn, a body positivity content creator, deals with a lot of fatphobia and racism on her pages. When trolls reveal themselves, she usually just blocks them. “I just don’t have the energy to contribute to those negative conversations,” she says. “However, I do love turning that negativity into something more productive and entertaining like a TikTok video or photo.”

Instagrammer and TikToker Corey Rae, an activist, storyteller, and the world's first openly transgender prom queen says TikTok, not Instagram, is where the trolls are for her. Most of the time, she just ignores them. If the comments are truly harmful, she’ll block them.

“On very rare occasions, I’ll debate them if I think it could truly help,” she says. “If not for them, then for anyone else seeing the comment thread.”

Instagrammer Heather Kirk says the trolls usually are strangers to her page who find her content through Reels or the occasional anonymous burner account. “For me, it’s all about remembering that these people don’t truly know you, and ultimately, it’s pretty sad that they’re choosing to use their time to bring others down,” she shares. “You have to just stay positive and focus on the larger group of people who love you.”

– Sarah Lindenfeld Hall

See the troll-reactionary content from these and other creators.


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we're a stan for ... Jenn Im

https://www.thetilt.com/content-entrepreneur/kat-kamalani-changes-tilt

Entrepreneur: Jenn Im

Tilt: Trendy and seasonal fashion YouTuber-turned-lifestyle-content guru

Scene: Website, YouTube (3.16M), Instagram (1.7M), Facebook (493K), Twitter (109.9K)

Snack Bites:

  • Jenn Im wanted to make her first iteration – Clothes Encounter – a blog, but opted for YouTube because she thought there were too many blogs in the space. That was 2010.
  • She prefers to work with brands that have already done their homework and know her content tilt before pitching her.
  • Jenn knows her authentic content is what builds the trust that keeps her audience coming back to view again and again.

Why We’re a Stan:

Jenn took a personal passion, hunting for unique fashion and following the latest beauty trends, and shared it on video with her followers. She evolved her content strategy, so she was more selective about what she highlights on her platforms, causing her online community to trust her product reviews.

– Shameyka McCalman

Get more of the story on Jenn Im.


quick talk

Caught on … Winning the Race for Creator Talent [gated study]

“There seems to be an emerging ‘badge value’ to achieving success as a creator without the endorsement of corporate overlords.” – MarketCast


things to know

Money
  • Blue bird assist: The new Twitter Create site helps entrepreneurs gain tips and insights and learn from examples. It’s broken into niches based on types of content and popular topic categories. (Social Media Today)
    Tilt Take: Doing the most with your social identities is a smart marketing strategy to attract an audience you own.
Audiences
  • TikTok real time: TikTok fans will soon get to buy a monthly subscription to support a creator’s TikTok LIVE content. It’s an invite-only program now, but will go global later this year. (TikTok)
    Tilt Take: Attracting a segment of your audience to pay for content they can get for free requires an engaging creator who truly embraces the power of live content.
Tech and Tools
  • Don’t be transparent: Google’s best video practice guide now says most (at least 80%) of your videos’ thumbnail pixels should have little or no transparency. (Google Search Central; h/t tl;drMarketing)
    Tilt Take: Follow the advice if SEO is part of your video strategy.
And Finally
  • Rent and retain: The Joystick company launched a Web3 model to help gaming creators grow a business. Joystick rents masses of “assets” from popular online games for a flat fee. Then, the creators can keep 100% of the revenue generated from their game play. (MarketScale)
    Tilt Take: Renting equipment isn’t anything new. Renting virtual assets definitely is.


the business of content


the tilt team

Your team for this issue: Joe Pulizzi, Ann Gynn, Laura Kozak, Marc Maxhimer, and Dave Anthony, with an assist from Angelina Kaminski, Sarah Lindenfeld Hall, Shameyka McCalman, Kimmy Gustafson, and Don Borger.


Key phrases

Older messages

Council of Willing

Tuesday, May 24, 2022

Too many students failed to complete their projects, so the Comic Book School creator did this. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

CEX Lessons

Friday, May 20, 2022

Catch some of the lessons from the creator experts at CEX (and get the free gift for all Tilt readers.) ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Hot for Teaching

Tuesday, May 17, 2022

Thinking of launching a virtual course? Here's what you need to know. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Adulting Tips

Friday, May 13, 2022

Don't forget to focus on your personal finances when running a content business ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

How To Know When To Outsource and How To Find Freelancers

Tuesday, May 10, 2022

Ready to hire some help? Here's some help to help you do that. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

☎️ How can I help you?

Tuesday, April 26, 2022

What it takes to be a virtual assistant. April 26, 2022 | View Online | Sign Up Sidekick Logo TOGETHER WITH Beam Good afternoon. Gen Z's audacity might just be the key to a better work-life balance

Kyrie said what? — Luka! — New title favs

Tuesday, April 26, 2022

Tuesday, April 26th, 2022 The Opening Tip Luka's on the brink of his first series win Watch out for the Warriors Couple big Game 5s tonight 👀 Tonight's must-watch playoffs games 1. Not The

It's Gonna Be May! DEI Is Improving, But It Could Be Better.

Tuesday, April 26, 2022

Plus: Keep up with us on social media! ADVERTISEMENT Forbes | CIO "April connect, yea April connect. I'm thinkin' 'bout a check. How to reinvest. How to serve the rest." - J Salt

Weekly Regulatory Update (Week 13, 31/03/2022 - 06/04/2022)

Friday, April 8, 2022

EU passes KYC bill that stops anonymous crypto transactions. US lawmakers present 'stablecoin transparency' bill. UK plans to become crypto hub via recognising stablecoins, creating NFTs. ‌ ‌ ‌

How to break down goals into a plan that works

Saturday, June 25, 2022

A handy refresher on a classic goal-setting framework ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

[Electric Speed] Bias for survival

Saturday, June 25, 2022

Digital tools and resources for creative people ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

How far is too far?

Saturday, June 25, 2022

Find out Google Sheets' limits in this 1 minute video. You might know about the maximum cell limit. But do you know how many cells a sheet must have at minimum? It's an existential quandary!

Friday Finds (Austin, Basketball, Disney, Art History)

Friday, June 24, 2022

Read in your browser here. Hi friends, Greetings from Austin! Speaking of the city, I just published an essay about what it's like to live here. ​ It's one of the most polarizing things I'

🎙️ Find That Pod # 168

Friday, June 24, 2022

6 Great New Podcasts ADVERTISEMENT 6 Great New Podcasts Welcome to the 168th edition of Find That Pod. Welcome, as always new subscribers! As a Canadian, it's always dangerous to engage in a

The SEO copycat strikes again

Friday, June 24, 2022

The other day I was scrolling though my Twitter feed and came across something absurd. Someone was complaining about another website copying their content. But instead of just copying the words

Now I Know: A Happy Belated Now I Know Anniversary

Friday, June 24, 2022

It's the Now I Know Weekender! View this email in your browser · Missed an issue? Click here! If you're new to Now I Know, you'll notice that today's format is different than the rest

Influence Weekly #238 - TikTok Grabs More Ad Dollars

Friday, June 24, 2022

Wendy's Elevation to Influencer Status Influence Weekly #238 June 24th, 2022 Executive Summary TikTok Grabs More Ad Dollars Instagram Ditching Affiliate Marketing Bonus YouTube Shorts, Has Over 1.5

🎤 S.T.U.P.I.D. Email (Friday June 24th, 2022)

Friday, June 24, 2022

The STUPID Email (Swipe, Thought, Uplifting, Picture, Interesting, Drawing) This is a fun email for Friday June 24th, 2022. Hope you like it :) ​ 🎤 Listen to this email here: ​ ​ Swipe: In the

Price Tags

Friday, June 24, 2022

Perplexed by pricing? Consider these six options for your online courses ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌