Hey , we hope you and everyone in the Furlough community is doing something nice over Memorial Day.

...And to all the marketers out there: May your Memorial Day sales strategies be successful! 

IN THIS WEEK'S EDITION:

• What is build in public and why should you do it?
• What happened last week...
• How to fill your calendar with more lead meetings than you can handle!
• Events this week coming.

WHAT IS BUILD IN PUBLIC AND WHY SHOULD YOU DO IT?

We are entering into a new era of transparency within the startup space. Authenticity is king and building in public puts you in the spotlight to develop true fans and relationships with your community. 

So how does build in public work? 

Building in public is almost like sharing your own autobiography as a founder. 

Startups can share stories, trials and tribulations online whilst rallying a community dedicated to their cause. Building in public can allow you to not only grow a following and make money, but teach and inspire those who want to become their own founders. 

The pros of building in public are beyond impactful: 

• Build internal and external trust.
• Become more approachable and build your brand.
• Attract top talent into your company.
• Capture consumer attention with a compelling narrative they can get behind. 

How you can begin building in public:

• Share behind the scenes screenshots and video footage of your progress.
• Admit heartfelt stories that put you in a place of vulnerability.
• Showcase your awesome company culture.
• Ask your community for feedback.
• Talk openly about roadblocks you're currently facing.
• And of course, share those wins and milestones!  

So if you want to build in public like Andrea Ocampo (Goddess of Elements), join us in the newly launched #buildinpublic channel and start your journey. We'll be rooting for you!

WHAT HAPPENED LAST WEEK: 

START UP BOOSTER - BotDisco

BotDisco is a no-code solution to building simple & complex Discord Bots. The biggest issue they are facing is community customization. People moderating Discord communities don't want to learn a programming language to build bots that can help them do what they need to do. On the freedom scale, their ideal clients want to pay for solutions that handle the entire automation process with minimal input. There hasn't been an easy way to build your own bots as of yet, the current solutions available are complex, and require multiple subscriptions to other services to achieve your desired result. With all that being said, BotDisco has the potential to be the service that rules them all.

REMOTE SPEED NETWORKING

Our MOST collaborative networking session yet! This past week we kept the floor open for an additional hour because we had even more businesses, entrepreneurs, and professionals than ever before - from all niches and from all walks of life. From Mechanical Engineers to Data Scientists, to Multi-Media Superstars. This particular event continues to have some of the highest engagement across our lineup, we really encourage all members to attend this event and if you want to host a room - get in touch!

TIKTOK CONTENT FACTORY

Do you have trouble coming up with content for your personal brand? We’ve got an event for that! Come by our TikTok Content Factory. Show up, be given a Value Drop prompt to work with, we record you, and on the back end our video team will be editing, adding captions and effects. We could not have made it easier for y’all - let’s go viral!

COMMUNITY SPOTLIGHT

Meet Eric - Email Marketing Specialist at Canada's leading Cryptocurrency platform (Coinsmart). 

Having been in the Furlough community for 9 months, Eric has made leaps and bounds both personally and professionally:

If you're looking for cold outreach strategies and masterful copywriting - This is your guy! 

Eric's top cold outreach tips:

"Everyone says money is the follow up, but how do you effectively do this?"

If you've already included follow ups in your initially outreach sequence, and you have a bunch of leads that have either:

A) Not replied.
B) Said it's not the right time.

You NEED to re-engage these prospects after some time has passed (ideally 3-6 months after). 

1. Break down the re-engagement strategy by the two buckets mentioned earlier (so the messaging is on-point).

2. Flood the contacts into a value driven drip sequence that sends the emails automatically until they reply. 

3. Make it personable, but most importantly, make it VALUABLE. 

4. Cover big wins you've got for clients, problems they've had to overcome, little nuggets they can implement themselves etc. 

Take the time to set this up because once you do, it will fill your calendar with more meetings then you can handle!

EVENTS THIS WEEK COMING

Kickoff

Start your week off right! Join the Furlough team kick-off at 2 pm EST to get the roadmap for your upcoming week. Meet accountability partners that’ll hold you to your goals.

Startup Booster

Do you know what it takes for a Startup to become a successful business? Come check out this week's Startup Booster with Audit Your Store (a tool built to boost your conversion rate & increase your revenue).

Mastermind

Ask anyone that’s reached the highest levels of success, they couldn't have done it alone. Check out this week's Mastermind session hosted by Joe Casanova, to gain the insights you need to move the needle forward.

Brand Spotlight

Are you a digital marketer? Come check out this week's Brand Spotlight sessions for a chance to listen in on some of the communities professionals as they provide value to brands.

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