💸 Do your first website flip for only $2k
Nano Thought Networking over everything else. Who you know can make or break your career. My best deals come from personal connections, and I suspect that many successful people would say the same. The circle you're in determines what opportunities you'll get to partake in.
Twitter has been the best place to network. I've met hundreds of successful, smart people that are now in my network. The best part? Off-market deals are always the best deals, and you can get access to lots of them with the right network. I often don't have to do much work to find these deals. People who know what I do will pass me opportunities all the time to buy or invest in various websites. Highly recommend getting on Twitter and documenting what you're working on! You'll be surprised at who will take an interest. This Week’s Nano Flip Opportunity I want to highlight a small deal this week to drive home the point that you don't need a massive amount of capital to get started with website flipping. The best part about websites as an asset class is that they don't require huge capital and/or risks to make good money, unlike real estate and stocks. Using a 40x monthly multiple, this site is probably worth $2,300 or so. But it could go lower, don't forget - its an auction! The reserve price is $1,000, and it probably won't go for much more than that. Let's just say it will sell for $2,000 for the sake of running this hypothetical deal. This isn't the juiciest flip opportunity I've ever seen, but this could still be a good learning experience for someone starting out. It already has Ezoic, which is usually the first change I make to increase a site's revenue (if the site is using adsense) The site itself isn't bad, so I don't see a ton of room for improvement with the layout although we def could make it feel a better more professional with a different theme. There is definitely some low-hanging fruit keyword wise though. I pulled up Ahrefs and found a bunch of opportunities, like "largest electric griddle": There's almost no competition for this keyword but decent volume. The page that's ranking #1 doesn't have any backlinks. Some great content and a few backlinks from relevant sites could take this website to #1 pretty quickly for several low competition keywords. I did a high level look at the backlink profile of the site and competition but make sure to do your own research! Since there aren't many obvious changes to make besides SEO strategy, I would say this website is more of a buy and hold. You'll make more money over time as those SEO efforts begin to pay off over several months. However, if you're looking to do more with this site, you could add a lead magnet and collect emails. You could do something like offering a free PDF with recipes if the reader signs up for your email list. In my experience, you can hope to capture 2% of your audience's email if the lead magnet features the right offer. Over a year, you could build up an email list of about 1,000 people. Let's say you also increase traffic by 2% a month using your new SEO strategy. By the end of the first year, you're adding about 100 new emails to your list each month. An email list based on this site's audience might be able to be monetized at a rate of $0.25 per subscriber per month? Its really going to depend on the offer, but it's possible! While it's not a ton, that's an extra $250 or so per month after 12 months, or $3k per year - more than the initial investment of buying the site. So after a year, you might be able to turn a $2k investment into:
Year one you've generated an 80% return on your initial investment if this played out. Even before you sell it. Total ROI if this played out as broken down like above would be 323.15% and you would put $8463.03 back in your pocket Ok fine, you have some costs - hosting for $10 a month or less if you already have some. You get the point. One potential negative about this site: Note the drop in traffic from December & January, which means the site may have been penalized. I'd want to get the recent data on traffic and make sure that its stayed stable this year and month. Hope this breakdown was helpful. Again, always do your own research and develop your own frameworks for evaluating deals based on your skills! This is just one of many ways this site could be approached and played out. Nano Tips Google released a search algorithm updated on May 25th. This article gives a good summary of the changes. In short, this update is broad and doesn't penalize any specific type of content or websites. It's Google's regular update to improve the overall function of the search algorithm. Google doesn't give much guidance on these types of updates besides reminding everyone that it's a broad update that will likely affect just about every website's search rankings. Everyone freaks out about algo updates, but remember: If someone moves down in the rankings, someone else moves up. It's a zero sum game, so not everyone "loses" like a lot of people would make you think. Just remember to keep building great sites with compelling offers and interesting content, and avoid super black hat techniques and spammy backlinks. Aside from that, I wouldn't spend time obsessing over changes in the algorithm. Builders Build Check out the latest episode of Builders Build here. It's all about how to sell products on Amazon with our guest Leslie Hensell, co-founder of Riverbend Consulting. A lot of the sites I buy use Amazon's affiliate program, but I'm far from an expert on how Amazon works for sellers. Luckily, Lesley is an expert and filled us in. She has personally helped hundreds of third-party sellers with everything from selling their businesses, to getting their accounts and ASINs (Amazon Standard Identification Number) back up and running. Crazily enough, her clients range from small mom-and-pop brands, all the way to companies doing over $1 billion a year. Thanks for reading! I'll hit your inbox next week with another breakdown of a website flip. Thanks from the Nano Flips team (James) P.S. Check out 2 newsletters from my best friends Oren and Colin Free Smoke - A Cannabis Business newsletter by Colin Landforce: https://freesmoke.xyz/ Product People - Learn the art of building CPG brands with Oren Schauble: https://go.orenjohn.com/cpg/ All investment strategies and investments involve risk of loss. Nothing contained in this newsletter should be construed as investment advice. Any reference to an investment's past or potential performance is not, and should not be construed as, a recommendation or as a guarantee of any specific outcome or profit. |
Older messages
💸 Turning a $21k site into a $43k site
Friday, May 27, 2022
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