Using content as a business differentiator…

Here’s a fun little historical nugget, Reader... Social media was ‘born’ on a Friday in 1844 with a telegraph message. Would you believe that the first series of dots and dashes basically said “OMG”? 😱😱

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In this edition:

In the ‘olden days’ content was created to entertain, to inform, to educate, or to sell.

Today, you have to go a step deeper and create content that will not only grab someone’s attention, but hold it.

But it isn’t exactly easy. And many marketers and business owners may be making major mistakes by relying on tactics that worked in the past.

For example, they answer a simple question and hope that ranking in search will be enough. It’s not.

Without a real strategy or vision, your content could fall flat.

So rather than thinking about the next question you need to answer, think about how you can build a helpful universe of content where people will want to stick around and read something else simply because it’s related to one of your other pieces.

To learn how you can develop and implement a content universe, be sure to click below:

• Watch on YouTube. 
• Listen on Apple, Google, and Spotify. 

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