Professional SEO + Competitive Local Audits 📍

            
Moz Top 10
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"Moz offers millions of Beginner's Guide to SEO fans a next big step with the Professional's Guide to SEO, plus a 2022 update to the competitive local business audit worksheet. Meanwhile, Apple didn't debut a brand new search engine at WWDC, but Google's May shakeup is giving SEOs plenty to manage. We hope your summer contains a great balance of lovely leisure time + lucrative learning!"

- Miriam Ellis, Local Subject Matter Expert, Moz



MozCon Final Agenda Annoucement



What We're Reading:
 

While rumors of a new Apple search engine didn't materialize at this event, here's a solid roundup of a slew of new features and tweaks.
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Level-Up Your Search Strategy with the Professional’s Guide to SEO


Over 14 million people have read Moz's Beginner's Guide to SEO. Now there's a sequel in The Professional's Guide to SEO, packed with skills you'll use every day.

Google’s May 2022 Core Update was Significant and Hit Fast


Barry Schwartz shares early data about what looks to be a sizeable Google update.

How to Know When You Need a Dedicated Paid Landing Page


Discover how to spot when a dedicated landing page for paid traffic is needed.

How to Inspire Content Teams to Care About SEO


Tips for communicating SEO value to earn wider buy-in from your co-workers.

Google Author Rank: How Google Knows Which Content Belongs to Which Author?


You'll find everything you need to know about Google author rank in this utterly comprehensive article.

7 Shoppable Video Platforms


Moz readers may recall a 2021 article asking if you're ready to sell like QVC. Fast forward one year and Streetfight Mag is listing seven platforms where you can video shop and sell.

8

How to Perform a Basic Local Business Competitive Audit (Updated for 2022)


Learn to audit 50+ factors with a free spreadsheet in this completely refreshed, popular resource.

9

3 Things to Know About Google’s Ad Image Extensions


Joy Hawkins zooms in on need-to-know info about this increasingly-prominent Google feature.

10

Google Products Shake-Up: Is the Products Feature Moving to Merchant Center?


A widespread Google bug raised alarm over the potential loss of the products feature, but not to worry - the issue has been resolved.

 

The Professional's Guide to SEO

 

 

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Free SEO Tools and Link Building Tips 🛠️🔗

Wednesday, May 25, 2022

Pro Snippet "They say you can tell a lot about a person by the friends they have made, and the outpouring of love on Go Fish Digital's announcement of the loss of Bill Slawski is a testament

Competitive Research + Safeguarding Business Hours

Thursday, May 12, 2022

Pro Snippet "70% of US adults have digital eye strain, but you can keep learning SEO from a huge list of podcasts to rest your eyes! Then, dig into the news about Moz's Competitive Research

Title Tag + URL Pitfalls to Avoid

Wednesday, April 27, 2022

Not rendering correctly? View this email as a web page here. Pro Snippet "SEO wisdom often lies in knowing what not to do, and in this edition of the Moz Top 10, both John Mueller and Dr. Peter J.

GA4 Strategy + New Website SEO

Wednesday, March 30, 2022

Pro Snippet "You may not welcome the required switch to GA4, but you can definitely manage it with an organized strategy. Meanwhile, take the time this week to read an editorial by a tech writer

2 Ways for SEOs to Support Ukraine

Wednesday, March 16, 2022

Pro Snippet "With our friends, family members, and colleagues in Ukraine suffering loss of lives, homes, and security, the SEO industry is finding small ways to lend a hand. Consider attending a

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