How to solve the audience deprecation problem
While many marketers believe they are still achieving scale while waiting for cookies to disappear from Chrome, the reality is that audiences have already started to vanish with the ongoing elimination of IDFAs. According to new Blis research, almost half of mobile audiences (46%) and nearly half the audiences on desktop (40%) are currently being missed. What was thought of as a future problem is a pressing issue today. However, there are ways advertisers can reach and re-engage these missing audiences. Download this new guide from Blis to learn:
|
Older messages
YouTube's competition remedies spark debate on potential future concessions
Tuesday, June 14, 2022
One year on from Chrome's extension, sources ponder further delays to Google's cookie cull. June 14, 2022 One year on from Chrome's extension, sources ponder further delays to Google's
Limited-time offer: Save 50% on 3-month Digiday+ membership
Monday, June 13, 2022
Most read by Digiday+ members Future of TV Briefing: How Amazon, Roku and YouTube are figuring into this year's TV upfront market This Future of TV Briefing looks at how Amazon, Roku and YouTube
'It's probably going to be a little bit tempered': What marketers expect from Cannes after two-year hiatus
Monday, June 13, 2022
The Cannes Lions International Festival of Creativity is back. But marketers say society's turbulence will make for a somber environment. June 13, 2022 The Cannes Lions International Festival of
Virtual Event: Making the most of new consumer shopping behaviors
Friday, June 10, 2022
The pandemic resulted in significant shifts in shopping behaviors. From the new channels in which consumers search for and discover products, to new habits they've formed, retailers have had a lot
'Never going to explain the world of crypto with OOH': Why crypto companies are focused on billboards for brand awareness, legitimacy
Friday, June 10, 2022
Crypto companies are focused on billboards for brand awareness, legitimacy. June 10, 2022 Last fall, cryptic messages began showing atop the iconic Columbus Circle billboard in New York City. Along
You Might Also Like
So, about my last email
Thursday, April 25, 2024
My responses to your concerns
Witness the AI power for yourself: Join our training LIVE!
Thursday, April 25, 2024
Let's show you how to use this unique tech to launch yourself light-years of other people struggling generating revenue View in browser ClickBank The broadcast training is going LIVE - Join us here
Jons Growth Journal Issue #3 - why I'm avoiding short form content, side hustle updates, YouTube Channnel
Thursday, April 25, 2024
short form content is the worst.
Alternative to Google Traffic?
Thursday, April 25, 2024
In case you missed it, I was one of the presenters at the "Alt-G" virtual conference put on yesterday by none other than Jared Bauman (host of the Niche Pursuits Podcast). Here's what
Digiday's annual guide to ad-supported streaming services, from the top platforms to marketing spend
Thursday, April 25, 2024
Vetting platforms including Hulu, Netflix, Peacock and others
♦️ Why your brand needs an enemy to grow faster (and how to choose one)
Thursday, April 25, 2024
And how BMW became "The Ultimate Driving Machine"...
🕝 24hr trading on the NYSE?
Thursday, April 25, 2024
Plus: India investments are looking sexy, TikTok ban bill passes, and Thrasio takes another hit.
Tomorrow is the last chance to recognize your company's rising leaders
Thursday, April 25, 2024
Tomorrow is the last opportunity to submit an entry to this year's Future Leader Awards. Don't miss the opportunity to recognize a rising leader in your company in front of our panel of
The future is retail media
Thursday, April 25, 2024
Plus: How B2B is going B2C
Take a peek into the marketers’ tech stack, make it easy for customers to find your emails, and more
Thursday, April 25, 2024
The latest email resources from the Litmus blog and a few of our favorite things from around the web last week. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏