How to solve the audience deprecation problem
While many marketers believe they are still achieving scale while waiting for cookies to disappear from Chrome, the reality is that audiences have already started to vanish with the ongoing elimination of IDFAs. According to new Blis research, almost half of mobile audiences (46%) and nearly half the audiences on desktop (40%) are currently being missed. What was thought of as a future problem is a pressing issue today. However, there are ways advertisers can reach and re-engage these missing audiences. Download this new guide from Blis to learn:
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