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'It's probably going to be a little bit tempered': What marketers expect from Cannes after two-year hiatus

The Cannes Lions International Festival of Creativity is back. But marketers say society’s turbulence will make for a somber environment.
June 13, 2022

The Cannes Lions International Festival of Creativity is back. But marketers say society's turbulence will make for a somber environment.

Additional coverage:

  • By working with entertainment properties with recognizable characters, marketers believe they can help their brands stand out in an increasingly noisy ad environment.
  • Axios' editor-in-chief is creating a playbook to consolidate its coverage into more "high frequency products" in order to streamline audiences.
  • In today's edition of Digiday's DealBook: Elon Musk’s acquisition of Twitter seems to be advancing slowly but surely, networks fight for Formula 1 rights, Getty Images creates a new interactive visual tool and other deals from last week.
Other things to know about
  • From Digiday's sister brand WorkLife: Categories have been announced for this year's WorkLife Awards. Categories include Best Hybrid Work Environment, Top Recruiter, Employer of the Year and more.
  • Download this new guide to learn how marketers are using an evolved form of wireless data to power targeting of granular audiences. Sponsored by T-Mobile.
  • Marketers are turning to database tech partners to help honor user opt-outs and provide a more comprehensive picture of customers. Sponsored by Stirista.

Top Stories
Ivy Liu
The Cannes Lions International Festival of Creativity is back. But marketers say society’s turbulence will make for a somber environment.

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By working with entertainment properties with recognizable characters, marketers believe they can help their brands stand out in an increasingly noisy ad environment.

Without the foundation of clear job roles, transparent pay scales and innovative talent pathways, employers risk losing high performers and potential candidates.

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Axios’ editor-in-chief is creating a playbook to consolidate its coverage into more “high frequency products” in order to streamline audiences.

In the wake of the pandemic and the midst of the Great Resignation, the need for streamlined and straightforward collaboration strategies and tools for marketing teams is paramount.

howdy!
Slowly but surely, Elon Musk’s acquisition of Twitter seems to be advancing. Read about this and other deals from last week in this edition of Digiday’s DealBook.

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Brands are using first-party data to identify and target and acquire previously unknown customers who look and shop like their current customers.

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Crypto companies are focused on billboards for brand awareness, legitimacy.

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“We’re looking at a downturn and a slowdown, we don’t see a recession,” according to Zeta cofounder and CEO David Steinberg. He shares this and other reflections on the quarter.

All Latest Stories

Google is keeping to its end-of-2023 deadline for disabling the use of third-party cookies in its Chrome browser, the company’s senior director of product management, ads privacy and user trust David Temkin said in the latest episode of the Digiday Podcast.
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