The Steal Club - How to get more eyeballs

Hey everyone!

Welcome to The Steal Club, a weekly newsletter where we break down how the best creators leverage social media to grow their audience and businesses. 

And how you can do the same by stealing their tactics, tips, and strategies.

Today’s issue is packed! Let’s dive in👇

Time to read: 3 minutes and 54 seconds

What do you think the internet's currency is? Dollars? Euros?

Dollars? Euros?

Maybe Bitcoin? Ethereum? (Well, not so much after the recent market crashes 😅)

None of that.

Attention.

Attention is the true currency of the internet.

Our eyeballs are fixed on whoever holds the Attention.

We pay Attention to the website with more visitors, to the businessman with more followers and to the streamer with more viewers.

Startups run on Attention.

Bitcoin runs on Attention.

Creators run on Attention.

The internet runs on Attention.

If Elon Musk tweets about a meme stock, the market explodes.

Why? Because he has tons of attention, more than anybody else at the moment.

He is able to influence the thoughts of many, but not because he's the richest or smartest person in the world.

He is Attention wealthy.

Some might argue that’s the only kind of wealth that matters on the internet.

As a creator, you need to be aware of the Attention.

It’s our currency.

Where does it come from? Where can we get it?

To get more Attention, we must create.

Every piece of content you put out there gets you Attention.

Then that Attention can turn into whatever you want: money, more Attention, opportunities, connections, friends...

The amount you get with every piece of content is variable, but it compounds.

Buying a tiny amount every day will soon result in you getting paid more and more.

The more you earn, the more influence you will have.

Before we leave, let me remind you of the wise words Uncle Ben once said to Spiderman:

"With great power, comes great responsibility".

If you end up getting attention-wealthy, what would you use it for?

Twitter was born to be an app where people share things happening in real-time. That’s still the use some people give to it.

How can we take that to our advantage as creators?

Well, what’s the one thing creators do? They CREATE.

So, the idea here is to live tweet (in thread form) the creation of something.

A project, a new article, a design, even a startup.

How does this help you out?

Live building something can do a few things for you:

• It’s a great way to showcase your expertise in one area
• Generates “sawdust”. All of that process could be done behind the scenes but by making it public you expose yourself to:
  • Early feedback
  • Serendipity and luck
  • Builds personal brand

People love to hear success stories (I made this), but they also love to hear the “how-to” stories (this is how I made it).

By doing this, you kill two birds with one stone.

PS: If you are on Instagram, this can also be done via Instagram stories. As for LinkedIn, not really sure this could work there.

Note: This section and the section above are usually separate sections. For today’s issue, it made sense to relate them

Someone who does this really really well is Sam Thompson. To steal the blueprint, let’s look at his latest thread.

Step #1: Hook people in

It all starts with a hook, as all good threads do.

The announcement is where you should hook people in. Tell them:

• What will you do
• Add a time frame

Adding the time frame is what really makes it interesting. “A startup in 24h?”, that’s something worth reading.

Step #2: Set the rules

Any good challenge needs rules to make it more interesting. Use the following tweet to set them.

Check how Sam formated the post. The use of emojis in this case it’s very well done.

Step #3: Contextualize the idea

Take one or two tweets to give a little bit more context to your idea.

• What are you building?
• General data that gives insight into why you are doing it

Step #4: Start the actual building.

And tell us what you are doing in every step of the way. You can tell us once it’s done 👇

Or tell us what you are about to do

Step #5: Wrap it up and call people to action

Once the actual building is done, wrap it up with one or two tweets. Recap:

• How much time it took you
• How much money or resources you spent
• Link the final project and tell people what do do

This might also be a good time to give discounts or include any other kind of promo

One final tip

During the building phase, every now and then, do status updates. Kinda like recap tweets, just so you keep people hooked on the status of the project.

To recap:

1. Hook people in
2. Set the rules
3. Contextualize the idea
4. Do the actual building
5. Wrap it up and call to action

Feels like a fun weekend project, no? What do you say?

Read the full thread here.

• (TWEET) Great piece of advice for new creators from Josh Spector
• (TOOL) ilo is an advanced Twitter analytics tool. It’s a great tool to understand what’s really happening with your content. They recently released Thread analytics for data nerds like me 🤓
• (COURSE) Build your Twitter audience in just 1h. From Consumer to Creator is 33% off for Steal Club subscribers

Note: Some are sponsored and/or affiliate links

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See you next week!

Alex Llull

Thief Master

The Steal Club