Omnicom wraps its Cannes e-commerce blitz with Kroger Precision Marketing deal
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On the Cannes Croisette, publishers put their best foot forward as industry hurtles toward the unknown
Wednesday, June 22, 2022
Publishers have headed to Cannes armed with first-party data, and marketers seem willing to hear them out. This year could be different for publishers, after all. June 22, 2022 Publishers have headed
How standards can solve data clean rooms’ interoperability issue
Tuesday, June 21, 2022
The data clean room has become among the most attractive post-cookie options. But the proliferation of so many clean rooms is where things start to get messy. June 21, 2022 The data clean room has
Webinar tomorrow: How marketers are navigating opt-outs and data challenges
Tuesday, June 14, 2022
For marketers, protecting consumer privacy is no longer negotiable, plus they are still expected to deliver ads that drive strong campaign outcomes. Join experts from Permutive and Forrester on June 15
How to solve the audience deprecation problem
Tuesday, June 14, 2022
While many marketers believe they are still achieving scale while waiting for cookies to disappear from Chrome, the reality is that audiences have already started to vanish with the ongoing elimination
YouTube's competition remedies spark debate on potential future concessions
Tuesday, June 14, 2022
One year on from Chrome's extension, sources ponder further delays to Google's cookie cull. June 14, 2022 One year on from Chrome's extension, sources ponder further delays to Google's
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