GrowthHackingIdea - From 0 to $13M in 12 months

$0 to $1,6M in 5 months in a crowded market
The epic crutial step for the #1 on Google
16x more traffic from a Facebook page
From $0 to $75K MRR with 0 marketing budget
... These are just 4 of 101 Acquisition/Promotion hacks that you can get instantly on Amazon for just 9.99. OR get them for free by helping 1 new friend to join our invitation-only community of over 27K growth hackers (from companies like Uber, Google, Microsoft, TechStars, Disney, etc.):

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In their first 12 months, Koala.com managed to generate $13 million by selling their mattresses.

Here are the key elements of their success:

1. They focused on getting their customers to post a review online after their purchase.
Result: over 10,000 5-star reviews on various platforms (that generated free traffic for them from those platforms)

2. Then they use this as a social proof: "Australia's highest rated mattress", "best-reviewed mattress".

3. They nail an awesome looking offer (you'll want to copy this :)):
Headline: 120 night risk-free trial, free returns and pickups
Subheadline: We know it takes time to get to know your mattress, so we want you to dream on it, play on it, and sleep on it before you give your verdict. If you don't absolutely love it, we’ll come pick it up and give you a full refund.

4. They communicate benefits:
+ Fall asleep faster
+ Wake up refreshed
+ Not to firm, not too soft
+ Stay asleep longer

5. They give you $100 off your purchase + sleep hacks in exchange for your email. (and then follow up until you buy :))

6. They use Facebook retargeting to:
+ Spread viral videos like this one (4M views): https://www.youtube.com/watch?v=W-gbW0kaeDU
+ And then parody themselves with posts like this: https://www.facebook.com/koala/posts/836108363215810

7. And by the end of the year, they generated $13 Million :).

Source: www.webprofits.com.au


Cheers,
Charlie Patel ;)



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