As Cannes winds down, some marketers say want 'less pageantry and more substance' from the festival

But after two-years of pandemic lockdown, pending economic recession and other societal uncertainties, marketers and advertisers at this year’s conference say the answers aren’t coming so easily.
June 24, 2022

After two years of pandemic lockdowns, a pending economic recession and other societal uncertainties, marketers and advertisers at this year’s Cannes festival say answers to the big questions aren’t coming so easily.

Additional coverage:

  • In the latest edition of our Confessions series, in which we trade anonymity for candor, we hear from an in-house creative strategist about their experience, why they want to go agency-side now and how pay is keeping them from doing so.
  • With live events back in full swing, esports companies are increasingly expanding their event programming beyond competitive gaming, both to reach a changing esports audience and educate brand partners about the value of gaming fandom as they begin to demand more clarity on the ROI of their esports investments.
  • Rent-to-own retailer Aaron's is looking to boost brand awareness through bilingual TV spots as well as out-of-home and print ads -- all with a little help from Mr. T.
  • To survive, much less prosper, ad tech vendors have been redefining and expanding what they do -- while carefully sizing up competitors. But tossing out the smaller fish is easier said than done.
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Ivy Liu
But after two-years of pandemic lockdown, pending economic recession and other societal uncertainties, marketers and advertisers at this year’s conference say the answers aren’t coming so easily.

howdy!
In the latest edition of our Confessions series, in which we trade anonymity for candor, we hear from an in-house creative strategist about their experience, why they want to go agency-side now and how pay is keeping them from doing so.

Customer-centric creative enables marketers to understand how their audiences are responding to creative before moving into asset production.

Advertisement

howdy!
Although esports events still center around competitive gaming, they are increasingly becoming professional events as well — rare opportunities for those who work in a largely remote industry to come together and hobnob about their work.

Leveraging approaches that streamline workplace improvements is helping organizations keep up with change and move toward improved ROI.

howdy!
Rent-to-own retailer Aaron’s is looking to boost brand awareness through bilingual TV spots as well as out-of-home and print ads — all with a little help from Mr. T.

Advertisement

Brands are taking control of their customer relationships and the data they gather in order to claim trust and consent as competitive advantages.

howdy!
To survive, much less prosper, ad tech vendors have been redefining and expanding what they do — while carefully sizing up competitors. But tossing out the smaller fish is easier said than done.

howdy!
Kroger will feed its stock-on-shelf data sets on a daily basis to the Omni marketing orchestration platform that underpins all Omnicom agencies.

Jellyfish keys on two philosophies – no regions or divisions – and the network treats the major platforms as importantly as it does its clients.
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