Social Media Examiner - Here's how to lower your FB ad costs...

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Nearly every Facebook ad campaign runs into performance issues eventually. Some can run for months before delivery slows down. Others might need a refresh after a few weeks, especially if they target a niche audience. 

You don’t have time to babysit your campaigns all day, so how will you know when it’s time to refresh them? 

Three features in Ads Manager can help you quickly see upticks in ad costs, declines in ad delivery, and decreases in conversions: Charts, Rules, and Reports.

For example, to see a granular analysis of cost and performance metrics in Reports, select Create Custom Report and then change the view to Trend.

  • To identify ad fatigue, set Frequency and CPM as y-axis metrics.
  • ​To spot problems with declining clicks or conversions, choose metrics like Link Clicks, Cost per Click (CPC), Purchases, or Cost per Purchase.

Either way, if you see rising costs and a decline in results, it’s time to update your ads.

To learn more to identify campaign issues and improve Facebook Ads performance, read the full article.

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