Product Habits - Tesla's effective marketing strategy

The Future of Startup Markets

The past few years have come with significant shifts in startup financing and the employment environment. Elad Gil recently shared his thoughts on what to expect during the next few quarters. A few of his predictions are: valuations will continue to drop, investors will refocus on metrics, and we'll see more structured and down rounds. Check out his complete set of predictions here.

How To Build Your Community

Quincy Larson spent the past eight years building freeCodeCamp. He tweeted some of his recommendations for building a community. One of my favorites is his note about making the extra effort to learn about the people you meet—beyond just a name and job title. Ask them about their hometowns, aspirations, and interests. They'll be more likely to remember you.

Uplevel Your Founder-VC Relationship

The founder-VC relationship is unique because it's almost always imbalanced. Initially, the VC has more information, but that changes post-investment quickly. If you want to build a stronger relationship with your investors, this is a helpful guide for updating and relating to them throughout the years. 

Understanding Product-Market Fit More Deeply

There is an overwhelming amount of content online about understanding and finding product-market fit. But in my experience, it’s still an opaque concept to put into action for many. This is a worthwhile read if you’re interested in understanding PMF more deeply.

Understanding Airbnb's Redesign

In May, Airbnb announced its most significant design change in over a decade. The primary switch prioritized categories over sorting functions like location or date. It's a slight shift but can potentially change user behavior and Airbnb's business drastically. Do you believe in the bet Airbnb is making?

Tesla Has the Most Effective Marketing in Modern History

Tesla is worth $725 billion, more than two times the value of GM, Ford, and Toyota combined. The company claims to have never spent a dollar on marketing, but this isn’t entirely true. Most of what the company does is designed to build superfans—from building substantial social media audiences to doing unique product drops. Here are some of the best examples.

Earning 1M+ Organic Monthly Visits Through Syndication

The Stacker.com team decided to try a content syndication strategy to improve the company's SEO performance—and it worked. Take a look at the process they used and the organic search results they generated. This case study demonstrates how content syndication can be a practical part of a long-term organic growth strategy when done correctly.

How To Grow Your Product to the Next Level

A founder recently asked Ryan Hoover how to take their product to the next level from $1.5k MRR without marketing. He shared his response on Twitter, and I thought it was filled with some good questions to consider. To grow, you might have to do something counterintuitive: Narrow your audience.