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MiQ has entered advanced talks with potential new private equity backers

Sources hint at a valuation close to $1 billion after MiQ identifies potential suitor.
July 12, 2022

MiQ entered advanced talks with a single private equity firm. Sources hint at a valuation close to $1 billion.

Additional coverage:

  • Introducing The Return, a podcast about how the advertising industry is making its way back to the office.
  • Why Web3 and the metaverse shouldn't be conflated: A Q&A with Matthew Ball.
  • TikTok's reported halting of ecommerce expansion plans has marketers yet again questioning the future of livestream shopping. More in this Digiday+ Marketing Briefing.
  • WSJ's new commerce site Buy Side is taking a 50/50 approach to content, featuring consumer products and financial advice. Hear more from chief revenue officer Josh Stinchcomb and head of content Leslie Yazel in this episode of the Digiday Podcast.
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Sources hint at a valuation close to $1 billion after MiQ identifies potential suitor.

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Subscribe: Apple Podcasts | Stitcher | Google Podcasts | Spotify Digiday is proud to present The Return, a podcast about the advertising industry as it grapples with returning to the office in a global pandemic that has forced society to reconsider the very idea of work.  In four episodes, The Return follows Atlanta-based advertising agency Fitzco as the company returns to the […]

Brands are investing in first-party data to keep consumer connections intact but may require partners to help in this effort.

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Ball is known as a metaverse thought leader, largely due to the influence of his self-published essays on the topic, which helped bring the concept to the forefront of the public consciousness in the years leading up to Zuckerberg’s announcement.

Brand perception is critical to how advertisers' messages are received, and marketers are increasingly including brand lift in their digital marketing tool kit.

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TikTok’s reported halting of ecommerce expansion plans has marketers yet again questioning the future of livestream shopping.

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The intent indicated by app engagement data is enabling marketers to glean a comprehensive understanding of their target audiences.

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WSJ’s new commerce site Buy Side is taking a 50/50 approach to content, featuring consumer products and financial advice.

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As identical as TikTok, Instagram Reels and YouTube Shorts seem to be, creators are able to parse out the short-form vertical video platforms’ differences and point out the pros of their similarities.

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WSJ's new commerce site Buy Side is taking a 50/50 approach to content, featuring consumer products and financial advice.
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