For now, ad prices are decoupled from the economy

Nothing says economic crisis like price fluctuations — and that includes ad prices. Or, at least they would in any other economic crisis.
July 14, 2022

Nothing says economic crisis like price fluctuations -- and that includes ad prices. Or, at least they would in any other economic crisis.

Additional coverage:

  • In this week’s Digiday+ Media Briefing, senior media reporter Sara Guaglione reports on how a recession may — or may not — affect Black-owned publishers' advertising businesses.
  • As acute societal issues have mounted over the past two-plus years, strategists say brands will need to provide more than lip service to resonate with consumers.
  • Instacart is rebranding its subscription offering as part of an effort to establish itself as more than a transactional shopping app and to get consumers to see it as a service that can benefit the whole household.
Other things to know about

Top Stories
Ivy Liu
Nothing says economic crisis like price fluctuations — and that includes ad prices. Or, at least they would in any other economic crisis.

howdy!
In this week’s Media Briefing, senior media reporter Sara Guaglione reports on how a recession may — or may not — affect Black-owned publishers’ advertising businesses.

Brands are leveraging digitized loyalty points, gift cards and other rewards to personalize and streamline the customer experience, encouraging loyalty.

Advertisement

howdy!
As acute societal issues have mounted of the past two plus years, strategists say brands will need provide more than lip service to resonate with consumers.

As brands seek alternatives for a cookieless future, they’re looking to partners to help facilitate direct relationships and legitimate value exchanges with their audience.

howdy!
Instacart is rebranding its subscription offering as part of an effort to establish itself as more than a transactional shopping app.

Advertisement

Download this new guide to learn how publishers are identifying, flagging and preventing clickbait from damaging their UX and revenue.

howdy!
Endemic esports media outlets are in the midst of a wave of layoffs. As they pivot to new business models, some industry observers are feeling pessimistic about the long-term viability of esports journalism — at least in its current form.

howdy!
This week’s Future of TV Briefing revisits the connected TV ad industry’s risky reliance on the IP address as its de facto identifier.

WSJ's new commerce site Buy Side is taking a 50/50 approach to content, featuring consumer products and financial advice.
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