For now, ad prices are decoupled from the economy

Nothing says economic crisis like price fluctuations — and that includes ad prices. Or, at least they would in any other economic crisis.
July 14, 2022

Nothing says economic crisis like price fluctuations -- and that includes ad prices. Or, at least they would in any other economic crisis.

Additional coverage:

  • In this week’s Digiday+ Media Briefing, senior media reporter Sara Guaglione reports on how a recession may — or may not — affect Black-owned publishers' advertising businesses.
  • As acute societal issues have mounted over the past two-plus years, strategists say brands will need to provide more than lip service to resonate with consumers.
  • Instacart is rebranding its subscription offering as part of an effort to establish itself as more than a transactional shopping app and to get consumers to see it as a service that can benefit the whole household.
Other things to know about

Top Stories
Ivy Liu
Nothing says economic crisis like price fluctuations — and that includes ad prices. Or, at least they would in any other economic crisis.

howdy!
In this week’s Media Briefing, senior media reporter Sara Guaglione reports on how a recession may — or may not — affect Black-owned publishers’ advertising businesses.

Brands are leveraging digitized loyalty points, gift cards and other rewards to personalize and streamline the customer experience, encouraging loyalty.

Advertisement

howdy!
As acute societal issues have mounted of the past two plus years, strategists say brands will need provide more than lip service to resonate with consumers.

As brands seek alternatives for a cookieless future, they’re looking to partners to help facilitate direct relationships and legitimate value exchanges with their audience.

howdy!
Instacart is rebranding its subscription offering as part of an effort to establish itself as more than a transactional shopping app.

Advertisement

Download this new guide to learn how publishers are identifying, flagging and preventing clickbait from damaging their UX and revenue.

howdy!
Endemic esports media outlets are in the midst of a wave of layoffs. As they pivot to new business models, some industry observers are feeling pessimistic about the long-term viability of esports journalism — at least in its current form.

howdy!
This week’s Future of TV Briefing revisits the connected TV ad industry’s risky reliance on the IP address as its de facto identifier.

WSJ's new commerce site Buy Side is taking a 50/50 approach to content, featuring consumer products and financial advice.
You received this email because you’re a member of the Digiday community. If someone forwarded this to you, subscribe for yourself here .
Unsubscribe from this newsletter or update your preferences.
I don't want to hear from Digiday anymore. Stop receiving all Digiday emails.
Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006

Older messages

MiQ has entered advanced talks with potential new private equity backers

Tuesday, July 12, 2022

Sources hint at a valuation close to $1 billion after MiQ identifies potential suitor. July 12, 2022 MiQ entered advanced talks with a single private equity firm. Sources hint at a valuation close to

Just announced: View categories for the Digiday Marketing and Advertising Awards Europe

Tuesday, July 12, 2022

The Digiday Marketing and Advertising Awards Europe recognize the companies, campaigns and technology modernizing European marketing and advertising. They're your chance to join an exclusive list

What creators say separates TikTok from Instagram Reels from YouTube Shorts

Monday, July 11, 2022

As identical as TikTok, Instagram Reels and YouTube Shorts seem to be, creators are able to parse out the short-form vertical video platforms' differences and point out the pros of their

‘Everything is getting squeezed’: Half a year in, the economic crisis is contorting ad spending

Thursday, July 7, 2022

What better time to pause and take stock of what's happened and what it all means for the future. July 07, 2022 In the weeks since the US Supreme Court overturned Roe v. Wade, pro-choice groups

Digiday Publishing Summit: Connect and grow your business

Wednesday, July 6, 2022

From building up first-party data to developing new revenue sources like commerce to rethinking editorial products — from newsletters to dynamic paywalls — publishers are positioning themselves to

You Might Also Like

💌 Who Do You Love?

Monday, April 29, 2024

Knowing, Growing & Loving Your Subscribers ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Why marketers are leveraging predictive, generative and autonomous AI

Monday, April 29, 2024

Guide: The AI trends e-commerce brands are deploying for a competitive edge ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

The marketing strategy you overlooked

Monday, April 29, 2024

Today's Guide to the Marketing Jungle from Social Media Examiner... Presented by Social Media Marketing World logo It's Hairstyle Appreciation Day, Reader! It's a good day to 🙏 thank the

Podcast app setup

Monday, April 29, 2024

Open this on your phone and click the button below: Add to podcast app

Quiet Quitting vs. Setting Healthy Boundaries: Where's The Line?

Monday, April 29, 2024

One in three employees are quiet quitting in 2024. Is quiet quitting synonymous with setting healthy boundaries — or does it suggest a deeper problem? ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

See who's speaking at SaaStr Annual this year

Monday, April 29, 2024

And save 20% before prices go up May 1 To view this email as a web page, click here SaaStr Annual 2024 | Sept 10-12 | SF Bay Area Hey SaaStr Community, We're gearing up for SaaStr Europa 2024 in

There Is So Much Money Sloshing Around The System

Monday, April 29, 2024

Listen now (2 mins) | READER NOTE: This Thursday I am hosting a free webinar for anyone who is trying to transition into a new job in the bitcoin and crypto industry. Previously, my team and I have

Agtech's big valuation reset

Monday, April 29, 2024

Corporate buyers lead on IT deals; layoffs drag down gaming stocks; RevenueCat bags $12M for subscription management Read online | Don't want to receive these emails? Manage your subscription. Log

Cycling Mikey

Monday, April 29, 2024

Before we as leaders have a difficult conversation, we need to understand how we present the information is as important as the information itself. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Core Update Homework ✏️

Monday, April 29, 2024

To-dos after a Google Core Update. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌