Hey there,

In this week’s edition:

• Watch our advanced link building course from start to finish in one video.

• Joshua shares five e-commerce link building tactics.

• Fraser shows the six steps to getting great SEO leads.

• Bill teaches you how to value your website’s worth.

New on the blog 🎉

5 Simple E-commerce Link Building Tactics

Use these tactics for e-commerce link building:

1. Use the product feedback technique

2. Pitch guest post updates

3. Pursue unlinked mentions

4. Get listed on “where to buy” pages

5. Publish curated statistics pages

SEO Leads: A 6-Step Guide on How to Get SEO Clients

Fraser McCulloch

Here are the six steps to getting great leads:

1. Provide tailored SEO service for specific client segments

2. Find prospects

3. Qualify prospects

4. Schedule and do a discovery call

5. Create a pricing proposal

6. Send over an SEO contract

How to Value Your Website’s Worth (Better Than a Calculator)

Bill Widmer

The value of your website comes down to three things:

1. The income you generate (and where that income comes from)

2. Your website’s traffic (and the quality of that traffic)

3. Additional added value (e.g., backlink profile, social media audience, or email list)

New on YouTube 📺

Complete Advanced Link Building Course by Ahrefs

Sam Oh

Prefer to watch our advanced link building course in one video? In this free link building course, you’ll learn how to find link prospects, write personalized outreach emails, and validate your link building campaigns efficiently and for scale.

What we’re reading 🤓

Google Search Console Anonymizes Tons of Queries; Updates Help Doc After Ahrefs Study

Article

We released a study a few weeks ago showing how Google Search Console classifies as anonymous, on average, 50% of queries. Barry Schwartz reached out to Google, giving it a chance to respond to this, and the result led to Google updating its help document on anonymized queries and the export/API capabilities.

In short, Google updated this help document from "very rare queries (called anonymized queries) are not shown in these results to protect the privacy of the user making the query" to "some queries (called anonymized queries) are not shown in these results to protect the privacy of the user making the query."

How to Work With Zero Search Volume Keywords: A Process for Finding & Leveraging Low to No-Volume SEO Keywords

Article

Generally speaking, low- to no-volume keywords are low-competition and high-intent keywords. They're often a missed opportunity and strategic SEO gap.

Here’s how to find them:

1. Talk to your sales and customer service teams

2. Utilize trend analysis tools to identify new themes

3. Scour online communities where your audience congregates

4. Dig into research journals, surveys, and reports

6 Predictions About AI in Content Marketing

Article

Ryan Law’s predictions:

1. AI will dominate simple SEO content.

2. Google will do very little to counter it.

3. Non-SEO content will matter more.

4. The provenance of writing will become more important.

5. AI writing tools will “land-and-expand” in most organizations.

6. We will all become strategists.

Do you agree with his predictions? Why or why not?

Announcing the New Search Console Video Index Report 

Article

A new report called Video Indexing will be rolling out in Google Search Console over the next few months.

Reason Number 5445131 Why Some SEOs Destroy the Reputation of SEO

The fascinating (and wild) story of a counterfeited press release that generated countless high authority links by deceiving government websites. 

Till next time ;)
Cheers,