Ahrefs - Ahrefs' Weekly Digest #95

Hey there,

In this week’s edition:

  • Mateusz has some great advice about SEO for lawyers.

  • Joshua shares five advanced tips for finding untapped keywords.

  • I suggest 13 SEO copywriting tips.

  • Patrick will show you everything you need to know about URL parameters.


New on the blog 🎉

SEO for Lawyers & Law Firms: The Complete Guide

Mateusz Makosiewicz

Here’s how lawyers can get the most out of SEO:

  1. Optimize for Google Map Pack

  2. Optimize for organic results

  3. Keep your site healthy

  4. Track your SEO progress

Advanced Keyword Research: 5 Tips for Finding Untapped Keywords

Joshua Hardwick

Use these advanced keyword research tips for finding untapped keywords:

  1. Find newly published pages with traffic using Ahrefs’ Content Explorer

  2. Find competitors’ low-competition topics in the Top pages report (via Ahrefs’ Site Explorer)

  3. Find and expand on unique keyword ideas by looking out for keyword modifiers

  4. Identify uncommon seeds (by excluding common seeds in your keyword research)

  5. Find affiliate keywords at scale (by looking for “review” and “vs” keywords)

SEO Copywriting: 13 Tips to Create Great Content That Ranks

Si Quan Ong

Implement these SEO copywriting tips to your content:

  1. Match search intent

  2. Cover the topic in full

  3. Add “link triggers”

  4. Make reading easy with the ASMR formula

  5. Speak your audience’s language

  6. Write like how you talk

  7. Give your content a unique spin

  8. Use the “inverted pyramid” method

  9. Use a table of contents

  10. Use the PAS formula

  11. Don’t sleep on title tags

  12. Add “open loops”

  13. Establish proof and credibility

URL Parameters: A Complete Guide for SEOs

Patrick Stox

Learn everything you need to know about URL parameters—including how they may impact your SEO—in this complete guide.


What we’re reading 🤓

Daria’s PR Tips

Twitter thread

Our PR specialist, Daria Samokish, shared how she launched the PR campaign for our brand.

How to Use 12 Micro Intents for SEO and Content Journey Mapping

Article

SEOs who want to understand search intent should be closely analyzing micro intents. They are:

  1. Entertainment – Users are looking for entertainment to pass the time.

  2. Definition – Users are looking for basic answers.

  3. Expansion – Users want detailed content that sheds light on as many perspectives as possible.

  4. Enablement – Users need specific guidance. 

  5. Aggregation/overview – Users want a neutral overview of a topic but in a short and clear way.

  6. Comparison/orientation – Users are looking for the best solution to their problem. 

  7. Category/selection – Users know the right solution but are unsure yet which variant of a service or product group is the right one.

  8. Service/product – Users know exactly what they want.

  9. Brand – Users are looking for a specific brand.

  10. Support – Users are looking for support-related content (e.g., product FAQs).

  11. Location – Users are looking for a location.

  12. Website – Users want to navigate to a specific area of a website.

How Google Selects the Most Representative Image of a Set

Article

JC Chouinard read the Google patent titled “Selection of an Image or Images Most Representative of a Set of Images” by Shumeet Baluja and Yushi Jing. This is what he learned.

Does a CMS matter for ranking in Google Search?

YouTube

Google doesn’t look for any particular CMS to treat it differently. 

Ultimate End-to-End Guide to Fuzzy Matching For SEOs (with Google Sheets Template)

Article

Here are the resources you need to get started with machine learning for SEOs.

Benchmarking the Performance of Over 2,000 Digital PR Pieces

Article

This is an excerpt from Hannah Smith’s MozCon 2022 presentation. It provides a realistic benchmark for the performance of Digital PR pieces.



Till next time ;)
Cheers,



Key phrases

Older messages

Ahrefs' Weekly Digest #94

Thursday, July 14, 2022

Hey there, In this week's edition: Watch our advanced link building course from start to finish in one video. Joshua shares five e-commerce link building tactics. Fraser shows the six steps to

Ahrefs' Weekly Digest #93

Thursday, July 7, 2022

Hey there, In this week's edition: Rebekah shares our latest product updates for June. I have two posts: the first on different types of pillar pages and the second, a guide to content marketing

Ahrefs' Weekly Digest #92

Thursday, June 30, 2022

Hey there, In this week's edition: Mateusz shares the nine essential marketing analytics tools in his toolkit. Patrick ran a study across 146741 websites and nearly 9 billion total clicks. He

Ahrefs' Weekly Digest #91

Thursday, June 23, 2022

Hey there, In this week's edition: Sam wraps up the advanced link building course in the final lesson. Bill shows how to find a niche for affiliate marketing. Michal has two posts: one on his 13

Ahrefs' Weekly Digest #90

Friday, June 17, 2022

Hey there, In this week's edition: Sam's advanced link building course continues in its fifth and final module. Mateusz has two posts: one on how to create an SEO-friendly website and another

Time management doesn’t work. Try this instead.

Saturday, September 24, 2022

We are all blessed with this self-renewing resource ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Did that hurt?

Saturday, September 24, 2022

We can endure all kinds of pain. It's shame that eats men whole. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Friday Finds (Formula 1, Advanced Writers, Steve Jobs, Hollywood)

Friday, September 23, 2022

Read in your browser here. Hi friends, Monday is the last day to sign up for our next Write of Passage cohort, beginning on October 5th. This week, somebody on Twitter asked a delightful question:

Here's what you missed...

Friday, September 23, 2022

​ ​ ​ Looks like you may have missed last week's FOR THE INTERESTED newsletter so I wanted to send it to you again in case it got lost in your inbox. Have a great weekend! Josh *** You know that

🎙️ Find That Pod # 179

Friday, September 23, 2022

5 Great New Podcasts ADVERTISEMENT 5 Great New Podcasts Welcome to the 179th edition of Find That Pod. You guys really went wild in the twitter thread soliciting podcast submissions this week! Well

Now I Know: It's the Week in Review!

Friday, September 23, 2022

And a shana tova to those who celebrate! View this email in your browser · Missed an issue? Click here! If you're new to Now I Know, you'll notice that today's format is different than the

[$10K Bootcamp] Here’s your free template

Friday, September 23, 2022

A done-for-you system to start your $10K Journey today! ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Influence Weekly #251 - How influencers became the new power brokers for media agencies

Friday, September 23, 2022

Disney Double Downs on the Creator Economy | ESPN launches creator network to attract Gen Z Influence Weekly #251 September 23rd, 2022 Executive Summary Leveraging Radio Influencer Marketing To Grow

3 ways Link Whisper helps with SEO

Friday, September 23, 2022

Hey Reader, This is my last email to you about Link Whisper. If you're not sure why this plugin is worth it for SEO, then the following 3 reasons may help. Note: The $25 OFF promo ends on September

🎤 S.W.I.P.E.S. Email (Friday September 23rd, 2022)

Friday, September 23, 2022

The SWIPES Email Swipe📁 • Wisdom🧠 • Interesting🧐 • Picture🖼 • Essay📄 • Sketch✎ ​A fun email for Friday. I hope you enjoy! Edition: Friday, September 23rd, 2022​ ​ ​ Swipe: Today's Swipe find is