The S.T.U.P.I.D. Email

(Swipe, Thought, Uplifting, Picture, Interesting, Drawing)

This is a fun email for Friday July 22nd, 2022. Hope you like it :)
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🎤 Listen to this email here:

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Swipe:

This is an old ad for Hasselblad cameras that's performing what's known as "Price Justification."

Price justification is how you explain your product costing 10X more than a competitor.

Here’s some examples of Price Justification for a camera:
• “This is what Steve Spielberg uses to film”
• “Hasselblad cameras were used on the moon”
• “The lenses take 3 months each to make”

These are many "features" that allow businesses to charge more money for a product, such as:

• Rarity: Only a few will be made, like small batch whiskey.
• Organic: It costs more money to produce and is better for you.
• Exclusivity: If an old product is discontinued. Like classic cars.
• Handmade: Harder and longer to make things by hand.
• Fame: If the person/thing is famous and well known.
• Art: If something is “art” there’s technically no price ceiling for it.
• Punctuality: It's always delivers on time.
• Speed: If your product is faster than others.
• Higher Quality: Like Ikea vs West Elm.
• More Features: If your product can do more things that are useful.
• Less Features: Simplifying a product can add value. Like Apple.
• Trust: If your product/company are more trustworthy than others.
• Talent: Some services just have better people.
• Brand Recognition: If your product has cache. Like Gucci.
• History: If there is some historical value to the product.
• Just Charging More: Sometimes you can simply just charge more to appear luxurious.
• Convenience: Being in right place, right time. Like airport stores.
• Monopoly: If you’re the only provider, you can keep prices high.

You can also combine these qualities together to create a “Premium” product that's higher priced than competitors.

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Thought:

One reason people get so-called "Writer's Block" is they are trying to write a SINGLE perfect post.

For example when people try to craft a cold email, they get scared it won't work.

This is why we always encourage people to write 3 drafts:
• Long
• Medium
• Short

1.) Start by writing long.
​2.) Then whittle it down to medium.
​3.) Then whittle it down to short.
​4.) Send 10 of each.
​5.) Then pick the winner.

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Uplifting:

My friend Nick Gray does parties all the time. He always tries to invite ppl who don’t all know each other.

• Does roughly 3 ice breakers per party
• Makes everyone wear name tags

It almost seems funny at first, but is 10X easier to meet people you don’t know and have conversations!

Nick Gray @nickgraynews I hosted a little party tonight! To help meet new people we used name tags and icebreakers. We also used my secret weapon to help new conversations: Guest Bios. How to use them (and what they are) listed here party.pro/guestbios/ pic.twitter.com/WBwNNgfKgZ July 19th 2022 1 Retweets 32 Likes

Pro-Tip: Allow OTHER PEOPLE to throw parties at your place, you do very little of the work, and get major cred 😛

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Picture:

I saw this bag in the wild. When someone was designing this bag, they HAD to know it looks like a blob fish right?? 😂

The term for this phenomena of "something that looks like a face" is called Pareidolia.

Here's other random things that look like funny faces 😂

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Interesting:

YouTube video traffic is like SEO traffic: Make it once and it chugs along steadily.

In last 30 days this Codie Sanchez interview we recorded months ago brought in:
• 5,553 views
• 1,300 hours of watch time
• 75 subscribers

Even after not posting on YouTube for 2 months the platform keeps promoting and building an audience.

It's a stark contrast to other social channels which drop off a cliff if you don't frequently post.

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Drawing:

Question for the writers on this email list:

Who do you have review your copy before publishing it?

Reply to this email and let me know!
A.) Write it, and don't get feedback from others.
​B.) Write it, and show it to other writers.
​C.) Write it, and show it to co-workers.
​D.) Some other process? Reply and let me know!
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​Sincerely,
Neville Medhora - CopywritingCourse.com | @NevMed​

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