[SaaS Club] Product Hunt: How to Launch Your SaaS Product

Hey Reader

I hope you're doing well.

Here's a quick round up of what's been going on at SaaS Club:

🎧 Podcast

SaaS Content Marketing: How to Scale Your Content Promotion

In 2018, Farzad was leading the marketing team at Visme and trying to figure out how to grow their organic search traffic.

The team spent a ton of time and effort creating content but after many months they had hardly moved the needle on their SEO and organic search traffic.

Eventually, they realized that they were spending nearly all their time creating content and almost zero time promoting that content.

So that's when they made a major shift.

They allocated just 20% of their marketing resources to content creation and 80% of their effort went into content promotion.

They also knew that getting links from authoritative websites was key to building organic traffic, but it was a slow and tedious process.

So they built an internal tool to make their lives easier. That SEO and content strategy has paid off for Visme, which currently gets almost 3 million monthly organic website visitors, and the product has around 14 million active users.

But despite the success they had with their internal tool in helping with link-building outreach, they struggled to get traction when they tried to sell it as a standalone SaaS product.

It turns out a big part of the struggle was down to how they had positioned the SaaS product.

When they figured that out and simplified their positioning, things finally started to click.

It's a great interview with tons of actionable insights.

So I hope you enjoy it.

Listen to the full podcast episode


📗 Book of the Week
This week's book recommendation is from Farzad:

How Not to Be Wrong: The Power of Mathematical Thinking by Jordan Ellenberg.

"The Freakonomics of math—a math-world superstar unveils the hidden beauty and logic of the world and puts its power in our hands.

👩‍💻 Around the Web

Visme Marketing Playbook
This is the playbook mentioned in this weeks' podcast episode with the exact marketing strategies that Visme used to boostrap to their startup to over 4 million users. This PDF is 159 pages and 23Mb!

Raycast
If you're a Mac user and a productivity nerd, then you have to take a look at Raycast. It's Apple Spotlight on steroids. I've been using it now for a couple of months and couldn't do without it. 

Tweet
Here's a tweet thread I published recently on how to do a successful Product Hunt launch for your SaaS (which I learned from Ved Rasic).

Or you can check out the LinkedIn post instead.

😍 Let's Get Social
Want to get more social? Follow me on Twitter or LinkedIn.

Have a great week!

- Omer


P.S. whenever you're ready, here are 3 ways I can help you:

1. Group Coaching: Do you need coaching for an affordable price? Join me for live coaching calls every 2 weeks, access the archive of recordings, and more.

2. 3-Month Bootcamp: Need more help getting to your first $10K revenue? You will get 10 weeks of training, live group coaching, email support and more.

3. Private Coach/Advisor: Want to work directly with me? I'll help you get the clarity & focus needed to execute confidently and get breakthrough results.