[SaaS Club] Enterprise Sales Lessons for Early Stage Startups

Hey Reader

I hope you're doing well.

Here's a quick round up of what's been going on at SaaS Club:

🌎 Remote

Remote makes it easy for companies of ALL sizes to employ global teams. They take care of international payroll, benefits, taxes, and local compliance, so you can focus less on paperwork and more on growing your business.

See why top global companies like GitLab and Loom trust Remote to manage and pay their international teams. Whether you want to hire one person or 100, Remote makes it easy.

Visit Remote and use promo code "saas50" to get a 50% discount

🎧 Podcast

In the latest episode of The SaaS Podcast, I chat with Thor Olof Philogène the co-founder and CEO of Stravito, a knowledge management platform that gives organizations a secure and central hub for all their marketing knowledge and insights.

Stravito is a Swedish-based startup that was founded in 2017. The company has raised $23M to date, and its customers include brands such as Comcast, Electrolux, and McDonald's.

In this episode, Thor and I talk about the founders' story of how they came up with the idea for Stravito and have grown it into a SaaS company doing multiple 7-figures in ARR.

We also cover some interesting topics, including:

• How they spent six months validating the problem and solution without writing any code

• Lessons the founders learned on selling to enterprise customers as an early-stage startup
  

• Why founder-led sales is critical for startups and how founders can get better at sales
  

• How one simple strategy helped them get traction with enterprise customers (and why it's something that you should probably be doing too).

Listen to the full podcast episode

📗 Book of the Week
We have two books that Thor recommended:

Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers by Geoffrey A. Moore

Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value by Teresa Torres

😍 Let's Get Social
Want to get more social? Follow me on Twitter or LinkedIn.

Have a great week!

- Omer


P.S. whenever you're ready, here are 3 ways I can help you:

1. Group Coaching: Do you need coaching for an affordable price? Join me for live coaching calls every 2 weeks, access the archive of recordings, and more.

2. 3-Month Bootcamp: Need more help getting to your first $10K revenue? You will get 10 weeks of training, live group coaching, email support and more.

3. Private Coach/Advisor: Want to work directly with me? I'll help you get the clarity & focus needed to execute confidently and get breakthrough results.