The Latest from SaaStr: Why Event Marketing Matters Even More

THE LATEST FROM SAASTR

By Jason Lemkin  · Tuesday, August 2, 2022 | Marketing

SaaStr’s Poya Osgouei has a great Uncharted podcast that does a deeper dive with many SaaS execs.

Up this week is our own Jason Lemkin!, Founder and CEO of SaaStr.

It’s a deep dive on where events, field marketing and more are right now.  And how excited we are to get 10,000+ of us together for 2022 SaaStr Annual on Sep 13-15 in SF Bay Area!!

FUNDRAISING

By Jason Lemkin · Monday, August 1, 2022 | Fundraising, Growth

So much has changed in venture capital since the start of the year, and many founders don’t fully understand it.  It’s just a radically different business than it was in January.  And founders don’t really need to understand all the changes in venture capital.  But they should understand some.

One is the concept of “reserves”, which is super important to VCs, but not something founders usually need to understand in The Best of Times.

We're getting close now!

Only 42 days til we take over the Bay Area for SaaStr Annual 2022, Sept. 13-15 at the San Mateo County Events Center.

Don't miss this year's largest SaaS event in the Bay Area:

• 3 days
• 268+ Live speakers 
• 10,000 Attendees
• CEOs, Founders, Revenue Leaders, and VCs coming together
• Sessions from Mailchimp, Atlassian, Airtable, Zoom and many more 
• 1,000+ 1:1 sessions to help attendees network

NEW VIDEO

By Amanda Beaty · Friday, July 29, 2022 | International Expansion, Marketing

Red Points’ CEO, Laura Urquizu, breaks down their road map to not only becoming market leaders but creating a new market entirely. From discovering problems their competitors weren’t touching to evolving their entire buyer persona, it’s no secret that adaptation and innovation were key factors in Red Points’ success in climbing to the top.

ICYMI

By Amanda Beaty · Sunday, July 31, 2022 | Blog Posts

Each week, we round up our most popular content so you can catch up on anything you may have missed. Check out this week’s top blog posts, podcasts, and videos.

DEAR SAASTR

By Jason Lemkin · Sunday, July 31, 2022 | Early

Just always know your BATNA. And be careful to not push it too far. Even … accidentally.

Let me just share one story.

This edition of the SaaStr Daily is sponsored in part by Avoma

Spend more time on the conversations that matter, while AI-augmented notes and CRM updates happen automatically. Click to learn more.

This edition of the SaaStr Daily is sponsored in part by Brex

Brex is reimagining corporate cards and spend management to help founders get fast access to 10-20 times higher credit limits, unlimited virtual cards, a no-fee business account, and built-in software. 

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