Raisin Bread by MarketerHire - Radio heads of a different kind
Turn Up the DialFM radio was invented during the great depression, but that doesn't mean it's ready for retirement. People spend more time listening to music, radio, audiobooks, seminars, and podcasts than they do on tv streaming services or even social media. And with our ears ingesting more than our eyes, the ad industry has noticed. In 2019 podcasts surpassed music streaming in average ad spend per listener, bringing audio ads to a projected spend of $6.78bn this year alone - reaching $10bn in ad spend by 2027. Which means now is a great time to layer audio into your marketing. Even radio (radio!) still accounts for 10.5% of all media time in 2022. And don't let the unknown lands of audio conversion tracking cloud your judgement. There are marketing specialists (*cough* MarketerHire) who can help guide your campaigns into auditory ad spend bliss. SMALL BITES Brand interactions in the digital space are such a snooze these days Now these are the kinds of ads we don't mind getting served Raise your hand if you've ever been victimized by a chatbot Do you think brand strategy should intersect with politics? Big yikes for TikTok Consider creator-led content the modern day celeb endorsement Who knew all you needed was Snapchat to win Wimbledon!? Designers - you've got to update your job description Of course Matt Damon changed advertising PAID AD In an era of signal loss in advertising, the Creative Strategist has emerged as one of the most high impact roles in paid social. Learn the art and science behind this role to help you eliminate guesswork and improve ad results. This guide features insights from industry leaders like Nik Sharma, Savannah Sanchez and many others. You'll learn how to: 👉 Build a feedback loop between data and creative With so many marketing channels now available to advertisers, it's more important than ever before that creative departments and media buyers are in lock step with one another. The glue that ties those functions together is the Creative Strategist. MarketerHire No-Risk TrialIf you’re interested in hiring one of our expert freelance marketers, take advantage of our No-Risk Trial. If you aren’t happy after the first 5 hours of work, you don’t pay a thing. It’s as simple as that. |
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