Turn Up the Dial

FM radio was invented during the great depression, but that doesn't mean it's ready for retirement. People spend more time listening to music, radio, audiobooks, seminars, and podcasts than they do on tv streaming services or even social media.

And with our ears ingesting more than our eyes, the ad industry has noticed. In 2019 podcasts surpassed music streaming in average ad spend per listener, bringing audio ads to a projected spend of $6.78bn this year alone - reaching $10bn in ad spend by 2027.

Which means now is a great time to layer audio into your marketing. Even radio (radio!) still accounts for 10.5% of all media time in 2022. And don't let the unknown lands of audio conversion tracking cloud your judgement. There are marketing specialists (*cough* MarketerHire) who can help guide your campaigns into auditory ad spend bliss.

SMALL BITES

Brand interactions in the digital space are such a snooze these days

Now these are the kinds of ads we don't mind getting served

Raise your hand if you've ever been victimized by a chatbot

Do you think brand strategy should intersect with politics?

Big yikes for TikTok

Consider creator-led content the modern day celeb endorsement

Who knew all you needed was Snapchat to win Wimbledon!?

Designers - you've got to update your job description

Of course Matt Damon changed advertising

TWEET OF THE WEEK

The power of audio is not lost on Coca-Cola, even when it's a billboard

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