That problem of yours? Somebody already figured it out.

Your host today is Peep Laja, Founder at CXL

Whatever problem you're having, countless number of people have had this problem before.

It has been solved successfully countless times, and also ineffective solutions have been identified.

It's easy to feel isolated with your problem. You don't have to.

What would it be like for you if you could spend a day or two with people who...

Are from a similar type of companies (same industry, business model, company stage)
Have similar roles / titles
Are working on the same goals
Have the same challenges

Talking to real human beings who are doing similar things is like therapy and coaching 2 in 1. All while having loads of fun.

This is exactly what we're doing at CXL Live 2022. Every attendee will share info about their role, company, their goals and challenges, and based on this we will match them up with other people like them.

2 days of small group discussions - going deep with the very challenges you have.

Join us October 25-26 in Austin TX for a new kind of conference that's about relationships and peer learning, not powerpoint presentations you can find on YouTube anyway.

If you're in B2B growth, experimentation and optimization, these are your people right there. Hundreds of them.

Get your tickets here.

Connect with Peep on LinkedIn.

Your weekly dose of marketing updates

1. Community

When something goes wrong (and it always does), stop spending hours stuck and instead find real-time solutions.

You can always expect expert support in our community, and get real-time answers to your burning problems, like here with Google Ads suspension.

Check out the community in action.

2. 7 examples of effective cross-selling (and why they work)

You should be dedicating resources to encouraging each new and existing customer to increase their spending. If not, you’re missing out on a play that can deliver exponential returns.

Recommending additional products or services can help customers solve problems while upping their investment. This will improve customer lifetime value (CLTV), making customer acquisition costs (CAC) healthier.

It’s called cross-selling; a tactic that drives 35% of sales for Amazon and helps leading SaaS companies reduce churn.

In this post, we’ll show how to put it into practice by breaking down examples of cross-selling done well.

Read the entire article here.

3. Customer experience course is here

In this course, we will outline the exact pieces you need to achieve an excellent customer experience and show the best-in-class techniques that top-performing and leading brands in eCommerce are using. You will:

Know the dos & dont’s in fulfillment & shipping and know how to apply them for your online store in order to win your customers’ hearts, generate positive feedback, and return customers.
Be able to apply personalized communication at scale with the right techniques and tools to build up the relationship and create wow moments that make customers remember you.
See best-in-class examples of custom packaging in order to know what is possible, why custom packaging matters, and how it helps you to create an excellent unboxing experience and word of mouth while decreasing the costs of damaged goods at the same time.
Learn easy techniques and processes that help you run excellent customer support.

Check out the course.

4. CXL talent program

Go through a 12 week marketing training with CXL for a one-time $100 fee, get matched with US based companies looking for marketers of your profile, land a remote job and experience the true freedom of remote work while being paid more than you ever were.

Upskill through a 12 week world class program
Get matched with US-based companies
Land a remote job that opens the door to the US market
Earn more than you ever did, starting at $40,000/year
Enjoy the true freedom of a remote role
Experience the stability of being paid in USD

US companies are finally opening their doors to you. Learn more about the Talent program here.

If you are a US company interested in growing your team with CXL certified and vetted professionals, fill out this form or contact us.

5. How to win with Peep Laja

Steve Pockross is the person you want to hear talking when it comes to the power of a differentiated business model in a fast-growing market.

He's the CEO of Verblio, a technology-powered content creation platform. He can tell you all about how focusing on high-volume, high-quality content is setting them apart.

Listen to him spill his beans on Spotify, Apple Podcast, or your favorite podcast platform.

6. Does your experimentation program have a purpose and vision document?

CEO of Speero, Ben Labay, is working on a vision and remit document for experimentation programs, to answer questions like:

“How might we concisely communicate and align on the goal, function, and direction of the experimentation program?”
“What parts of the program are we working on to improve the speed of testing, who owns these initiatives, and what are they measured by?”

It's a doc to get square with your team and leadership on Purpose and motivation, tenants, and mechanisms. Incredibly valuable for making sure you keep pointed in the right direction with your program work.

Get a link to the doc here.