CXL - CXL is your match-maker

Your host today is Peep Laja, Founder at CXL

After a 2-year hiatus, CXL Live is back! October 25-26 in Austin TX.

It's the top B2B growth and experimentation event, totally unique. Half keynotes, half curated match-making and small group discussions.

Learn what works + make life-long connections.

This event focuses strongly on curating whom everyone should meet and get to know.

After all, events are not about the content. People forget what one or another speaker said. Most content is available on YouTube anyway.

CXL Live is made for lasting professional relationships.

You have very specific problems and goals. There are people who have the exact same goals, and have already figured it out. You should talk right!

That's why we will match you up with the exact folks working on similar stuff as you are.

It's gonna be sick.

Get your early-bird tickets here.

Connect with Peep on LinkedIn.

Your weekly dose of marketing updates

1. Community

Customer surveys can help you uncover customer's motivations, fears, and collect product feedback. The problem? No clear way to do it... Until now.

This playbook is designed to help you do just these things. From picking your audience for the survey to inserting highlights of the results into slides to show stakeholders.

Check out your playbook on how to gather data on motivations.

2. Demand generation: 7 tactics to fuel your funnel

Done right, demand generation can supercharge growth. It’s how ConvertKit grew from $98K to $625K MRR and Morning Brew reached two million subscribers in just five years.

Demand generation tactics address two of the biggest marketing challenges: raising brand awareness and generating leads.

Without awareness and leads, you’re missing out on opportunities to close sales and grow your business. That’s why you need a demand generation strategy.

In this article, you’ll learn how to follow in the footsteps of brands like ConvertKit and Morning Brew through interest-building demand generation tactics.

Read the entire article here.

3. CXL job board

Some great new job offers on CXL’s Job Board this week. There’s more here.

If you want top brands to reach out to you, sign up for CXL Talent Pool. It's free. 

And if you're a company looking to directly access the best marketing talent and skip all the spammy applicants, apply here.

4. How to win with Peep Laja

Gary Hoberman is the person you want to hear talking when it comes to addressing the largest and most complex segment of the market first.

He's the founder and CEO of Unqork, a no code platform that lets organizations build their own software quickly and efficiently.

He can tell you all about how they leveraged the industry experience of their team to their advantage.

Listen to him spill his beans on Spotify, Apple Podcast, or your favorite podcast platform. 

5. No clarity on Conversion KPIs and Goals?

To start internal discussions about company goals and align on which teams are contributing toward specific metrics, you need a Goal Tree Map. As there are numerous ways to contribute to company growth, you also want to list out these paths (acquisition, increasing AOV, retention, etc.) and identify the metrics that contribute to them. Goal Trees essentially help us break down a large goal into smaller sub-goals that must be achieved first.

Read more.

First time here? You can get these weekly by subscribing here.

Ognjen Bošković
Growth Lead at CXL

Let's connect on LinkedIn.

Our address: 901 S Mo Pac Expy, Suite 150, Barton Oaks Plaza One, Austin TX 78746

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