Weekender: Warner Bros. Discovery to combine streamers next summer, considers ad-supported offering

 
 

Weekender

Aug.​ 6,​ 2022 | A roundup of this week’s most read stories
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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Aug. 5 - Warner Bros. Discovery considers free, ad-supported streaming | Cartoons come to Roblox

Friday, August 5, 2022

Roblox hosts cartoon reruns as metaverse content strategies evolve; Pandemic shifts in alcohol consumption linger despite return-to-normal push; Facebook to shut down live shopping feature; Pinterest

Aug. 4 - IHG flexes comfort in multimillion-dollar campaign | Busch Light builds DIY beer can guitar

Thursday, August 4, 2022

Busch Light turns 30-pack into DIY acoustic guitar; Coors Banquet supports firefighters with special packaging, capsule collection; Criteo completes $250M deal for ad-tech firm Iponweb; Why NFL

Aug. 3 - How media spend impacts ROI during a recession | NFL sees big sponsorship shift

Wednesday, August 3, 2022

Why NFL sponsors are reevaluating their relationship with the league; Patrón concocts cocktail-themed virtual quests in bigger bet on metaverse; Nature Valley brings rewards to TikTok for sustainable

Aug. 2 - Pure Leaf launches TikTok hotline for women | Tito’s promotes an empty can in blow to seltzers

Tuesday, August 2, 2022

Tito's vodka spoofs hard seltzer craze by selling empty can; French's slings mustard-flavored donuts in experiential push; Walmart boosts ad network with new partnerships; Nike hands media

Aug. 1 - Jack in the Box recruits past employee Mark Hamill | H2 ad forecast holds some bright spots

Monday, August 1, 2022

H2 ad-spending expectations jump but broad picture remains uneven; How federal scrutiny of mobile location data might affect marketers; David's Bridal weds TikTok videos with commerce to drive

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