CXL - Async... or just anti-meeting?

Your host today is Peep Laja, Founder at CXL

It's easy to be anti-meeting. It's hard to do async right.

Async reporting/updates that also get read and debated by the group does not happen without a significant effort and cultural shift.

Async updates/reports are easy to skip, ignore or to simply do a quick glance-over.

It's easy not to post progress reports because hey - they're gonna be ignored by most anyway right. I'm as guilty as anyone even though I'm very pro async. It requires a conscious effort and needs to be actively managed.

Most folks enjoy less meetings, but async needs full buy-in and active participation from everyone. Otherwise that meeting that should have been an email will need to be a meeting.

Connect with Peep on LinkedIn.

Your weekly dose of marketing updates

1. CXL Live 2022

This October, our conference in Austin is the place to be for people in experimentation, demand generation and growth marketing.

Expect the event to be designed for building lasting relationships. Three days of partying too. 

Beyond that, best-in-class keynotes from:

• Chris Walker, CEO @ Refine Labs
• Dave Gerhardt, Founder @ Exit Five
• Peep Laja, Founder @ CXL
• Casandra Campbell, Experimentation @ Shopify
• Ben Labay, Managing Director @ Speero
• Emma Stratton, Founder @ Punchy

Get your tickets here.

2. Community

Getting a promotion at work is exciting. In a senior position it's also nerve-wracking having to establish goals, implementing a growth process, and having a whole team to lead. 

When questions come up (and they will) you can always expect expert support in our community. Especially when that so desired promotion just happened. Get real-time answers to your burning questions.

Check out the community in action.

3. Upselling and cross-selling: 8 examples and why they work

Users can access Spotify’s extensive music library for free, yet their Premium subscriptions grew 15% in 2022. 

Meanwhile, ecommerce marketing software Privy is generating 10% higher average order value for Shopify users with their related product recommendations add-on.

These tactics are upselling and cross-selling (respectively). While both effectively drive revenue and enhance the customer experience, upselling is ideal for companies with a single product or freemium model.

In this article, we’ll show you how six companies employ the best upselling strategies. Then we’ll tell you how to do it yourself so you’re not leaving money on the table.

Read the entire article here.

4. Now available: Retention track from Ecommerce Marketing Minidegree.

Your product, fulfillment, and customer support are table stakes. It's the minimum your customer expects, not a way to build a competitive moat.

The biggest ecommerce brands are growing not just because they ship on time but because they understand the strategy it takes to win in such a saturated market.

The winners understand they need to invest in their brand, position to serve the underserved market segments, acquire customers for a lower cost than competitors and retain them longer. This training teaches you all that and more.

The Retention track provides you with 4 courses meant to help you nail your retention program from A-Z.

• Customer Journey - Naheed Adil (new)
• Customer Segmentation - George Kapernaros (new)
• Customer Experience - Adrian Piegsa
• Retention and customer lifetime value - David Green

Start the minidegree.

5. CXL talent program

Go through a 12 week marketing training with CXL for a one-time $100 fee, get matched with US based companies looking for marketers of your profile, land a remote job and experience the true freedom of remote work while being paid more than you ever were.

• Upskill through a 12 week world class program
• Get matched with US-based companies
• Land a remote job that opens the door to the US market
• Earn more than you ever did, starting at $40,000/year
• Enjoy the true freedom of a remote role
• Experience the stability of being paid in USD

US companies are finally opening their doors to you. Learn more about the Talent program here.

If you are a US company interested in growing your team with CXL certified and vetted professionals, fill out this form or contact us.

6. How to categorize experimentation solutions

Experimentation and A/B testing programs are similar to poker. You need to play the right cards (test right solutions). While the data is never as good as you want. Speero uses this framework to categorize and communicate the right types of solutions:

• Optimization vs Innovation
• Margin focus vs learning focus
• Friction focus vs Value focus
• Validations vs Moonshots

Mature experimentation programs are a balance of:

• Big bets for learning
• Small tweaks for optimization and margin gains

Like poker, right?

Here's a free Figma template you can download/export.

First time here? You can get these weekly by subscribing here.

Ognjen Bošković
Demand Gen at CXL

Let's connect on LinkedIn.

Our address: 901 S Mo Pac Expy, Suite 150, Barton Oaks Plaza One, Austin TX 78746

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