Social Media Examiner - TikTok content strategy...

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In this edition:

TikTok Content Strategies for Leads and Sales
Wondering how to sell more on TT? Looking for a content strategy designed around business goals? Discover a proven content strategy designed to build awareness, support consideration, and drive conversions.

     🔤 Read (excerpt below).

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See what tools and apps we recommend to support your marketing strategy.

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How Brands Can Integrate With Web3
Is your business looking ahead to the next iteration of the internet? Wondering how best to plan experiences to reach customers? Discover why marketing in Web3 requires a shift away from traditional web-based marketing models and learn how to structure a team that will lead your business forward successfully.

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Discover the Latest Instagram Changes, Updates, and More
Tune into the Social Media Marketing Talk Show podcast for the current news that matters to marketers.

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LIVE Q&A: Web3 For Beginners — Moonbirds Oddities: Lessons from Free Drops
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3 Secrets to Increased Facebook Group Engagement
Do you want to get more engagement inside your Facebook Group? Wondering if there are easier ways to do it without having to wear all the hats? Discover how to leverage your most active members to encourage continued engagement and stimulate new members to interact, and learn one key thing that may be killing your engagement.

TikTok might be the youngest of the big social networks, but it’s quickly become dominant online. That success has been driven by its focus on short-form, vertical video.

Why is it so effective?

There are two reasons—and one of them is very unexpected.

1. The platform is popular with marketers right now because it offers the most organic reach in the shortest time frame. Other networks, such as Instagram or Pinterest, offer more limited reach and take longer to build an audience.

And it’s popular with consumers, because people have a seemingly endless appetite for short-form video. These video clips are entertaining, brief, and encourage endless scrolling.

Other social networks are scrambling to catch up, with Reels on Instagram, Watch on Facebook, Shorts on YouTube, and more video content on Pinterest, Twitter, and LinkedIn. You can even add videos to your Google My Business page, or see them featured in TV reports.

Which means that if you can create an effective content strategy on TikTok, you’ll soon be able to apply it across your other social pages.

2. By this time, most people have heard about TT as a social network and source of content.

But you might not have heard about its use as a search engine. There’s enough content on the platform—and the search function is smart enough—that people can use longtail keywords to find whatever they’re looking for.

Video and audio content has been a growing part of search results for a while, but nobody saw this exact trend coming. We used to think that Google’s dominance as a search engine was challenged. But now social search is taking over, and even changing how major search engines organize their results.

That’s a major improvement for social marketers. You can apply your SEO knowledge and content strategy to TT… adapted for the new, short-form, vertical video format.

For an actionable TikTok content strategy that generates leads and sales, click below:

     🔤 Read the Article.