Social Media Examiner - Meta’s plans for FB and IG feeds…

📰 Wednesday is News You Can Use day, Reader! Here are some things you should know about…

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In this edition: 

• Meta discloses first ever revenue drop, says AI will surface more content from recommended accounts by 2023. (excerpt below)
• TikTok launches three accessibility and translation features.
• Pinterest rolls out real-time analytics to mobile app.
• Twitter adds four features to Notes.
• Convert up to 60 seconds of your existing YouTube videos into Shorts.
• ​YouTube renames Merchandise tab to Shopping.

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WHY IS SOCIAL MEDIA EXAMINER TALKING ABOUT WEB3?

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Expect More Recommended Content Across Facebook and Instagram 
During Meta’s Q2 earnings call, Mark Zuckerberg shared that “...about 15% of content in a person’s Facebook feed and a little more than that of their Instagram feed is recommended by our AI from people, groups, or accounts that you don’t follow.”

Moving forward, it is expected that AI—acting as a discovery engine—will more than double those numbers across both platforms by then end of 2023.

In fact, AI models for recommendations are already responsible for a substantial 15% rise in watch time via the Facebook Reels video player.

To learn more, read the full Q2 earnings call transcript.